How To Master LinkedIn’s New Content Rules

LinkedIn recently rolled out its new content posting do’s and don’ts. Here is a guide on how to stay on top of the marketing game with the latest content strategy.

LinkedIn is evolving, and so should your content strategy. The platform has rolled out new updates and recommendations for creators, sharing insight into the type of content that performs well and what gets penalized by its feed algorithm. If you want to maximise your LinkedIn post reach and engagement, here’s everything you need to know to create a Marketing strategy that will work wonders.

What Not To Post: As Per The Latest Update From LinkedIn

LinkedIn latest advice on content is fairly predictable-

• Share original thoughts and insights
• Avoid spam and engagement bait.

LinkedIn is taking a firm stand on the posts that trigger negativity or hate or derail meaningful conversations. The platform’s feed algorithm actively works to restrict dismissive, derisive or unconstructive content. Here’s what these terms mean in practice-

1. Dismissive content

• Shuts down others’ opinions, experiences or identities
• Make individuals feel their perspective is invalid or irrelevant

2. Derisive Content

• Mocks people or groups, often through sarcasm or condescension
• Encourages a culture of ridicule rather than collaboration

3. Unconstructive Content

• Disrupts healthy discussion through swearing, exaggeration, or provocative arguments.
• Includes jokes or memes made at other’s expense.

LinkedIn’s stance is clear: Professionalism and civility are non-negotiable on LinkedIn. Negative content damages relationships and stifles constructive dialogues.

How LinkedIn Algorithm Works?

Thinking how LinkedIn identifies content that violates these rules?

• Negative Keywords– Posts with inappropriate language (swear words, etc) will be flagged
• Engagement Trends– Comments and interest can signal whether a post can create a meaningful dialogue or unrest.

If your content doesn’t meet LinkedIn standards, it may not reach beyond your immediate network.

Additional Pitfalls To Avoid

LinkedIn has also clarified other behaviours and content types that could limit your reach:

• Overt Sales Pitch: Avoid posts that focus on promoting products, services or events without adding value
• Irrelevant Comments: Off-topic comments, especially those plugging unrelated links or services, are discouraged.
• Personal Content Without Professional Value: The platforms want to shift away from overly personal posts, and back towards professional expertise.
• Engagement Pods: Participating in groups that artificially boost likes, comments, or shares is not acceptable.
• Unoriginal Content: Copy-pasting others’ works or sharing viral memes without context won’t work anymore.
• Sensitive Content: Avoid graphic imagery or unsettling topics, even if they aren’t explicitly offensive.

During the Pandemic LinkedIn saw a surge in personal posts as professionals worked from home and blurred the line between professional and personal life. While these posts drove engagement, they also shifted LinkedIn closer to Facebook’s territory.

Now, LinkedIn is focusing on its core purpose:

a Platform for Professional Insights and Expertise

What Does This Mean for Your LinkedIn Strategy?

To stay ahead in LinkedIn Marketing, focus on:

• Sharing original insights and expertise
• Creating engaging, professional videos
• Maintaining a tone that encourages constructive discussions
• Avoiding overt self-promotion or personal anecdotes without professional context.

LinkedIn’s update is a reminder that it’s not just about posting often but about posting thoughtfully.

Are you ready to level up your LinkedIn strategy in 2025? Let’s make it count!