According to the latest statistics, Instagram became a family of 2 billion members globally in December 2021. There’s no denying that Instagram is a second home to creators, influencers, individuals, and small businesses. Therefore, having a clever marketing strategy that syncs with current trends gets you one step ahead of your competitors.

But how can one achieve a marketing strategy that drives organic traffic and generates revenue quickly? Let’s find out!

Know Your Target Audience

This comes from no one but the ‘gram itself that 70% of your customers are browsing Instagram for their next purchase.

Knowing your target audience is vital. And especially when you’re trying to get your business in the spotlight. I say that because Instagram, like other digital apps, uses Artificial Intelligence and algorithms to recognize the content you’re producing.

Therefore, producing user-intended content will make your business relevant for a particular niche in the eyes of Instagram. This will make it easier for your content to reach out to potential customers more quickly.

But remember, the presentation is the game-changer here, especially if you’re starting.

Pro Tip: Making a ‘content calendar’ is a great help. It helps you schedule the posts you want to share daily, weekly, and monthly. This can help you by a mile to get your business in the spotlight.

Short Stories, Giant Sales

As of 2021, Instagram collected an expected total of 11.43 billion U.S. dollars globally. The numbers keep rising — with an expectation of 20.03 billion U.S. dollars for 2023. Stories are a blessing in disguise for businesses due to a whopping 500 million daily viewers.

What’s not to like about stories?

All you need to get started is a creative approach and a specific call to action. Then, click Post, and before you know it, you will begin to reach new audiences. But then again, the stories should be user-intended and excellent in terms of presentation. If you make that first impression count, you’ll have sales pouring in, in no time!

Pro Tip: Keep changing the formats after every 3–5 stories. For instance, if five of your stories are pictures, try out boomerangs for future stories, and so on.

Reach Wider Audiences With Hashtags

Let’s clarify the following: hashtags are your best friends when promoting yourself or your business.

Why? Remember how we talked about the target audience? Hashtags help you with that, and they do so by making the job easier for Artificial Intelligence at the back end to put you among the category of your specific niche.

Do you know what this means? Yes, more reach!

However, use relevant terms in your hashtags that are particular to your target audience for better rankings, and reach. For instance, brand-relevant hashtags like “crop tops” or “jackets” would seal the deal if you own a clothing brand.

Don’t expect to get better reach by just typing whatever pops up in your head!

Pro Tip: Using hashtags that contain a low amount of posts is always better. By doing so, you won’t have to compete with a gazillion posts. Therefore, you are more likely to attract potential customers through low-competition hashtags. Thank me later!

Conclusion

According to credible research on Instagram, the total number of users in the United Kingdom was 32 million as of September 2022. In the era of digital media, promoting yourself through trending apps such as Instagram is a must-have these days. And to do so, you must have a competent content strategy.

You can achieve an effective content strategy by knowing your target audience and making content that connects with them. Also, trying out new features, such as stories, can help you get better reach. The use of hashtags can’t be stressed enough here since they categorize your content under a specific niche if used correctly,