Why Do I NOT Recommend Stan Store Even Though It Is a Great Platform?

Imagine walking into a popular perfume shop. You’re unsure of what you want, but a friendly consultant, motivated by sales bonuses, eagerly presents you with your first fragrance. She sprays it on a blotter and hands it to you. You grimace; the scent doesn’t suit you.

Undeterred, she offers you another, and then another, until you’ve sniffed eight different fragrances. By now, your sense of smell is overwhelmed, making it hard to distinguish between the scents. Frustrated, you either buy something you’ll regret or leave empty-handed.

This scenario illustrates a common mistake made by novice marketers using platforms like Stan Store. The consultant, hoping that a larger selection will lead to a sale, overwhelms you with options. However, research shows that after just a few choices, decision fatigue sets in, often resulting in a purchase you’re not happy with — or worse, no purchase at all.

The lesson here is clear: less can be more. By presenting a curated selection of products rather than overwhelming visitors with endless options, marketers can create a more satisfying shopping experience.

And if you are a beginner marketer, be sure to watch this video.