Keyword generation for a website is a core step of SEO and content marketing because it provides the framework for actualization of the strategy. Keywords enable the database to interpret your information and relate it to the searches. Below is a breakdown guide on how to create keyword for your website.

1. Understand Your Target Audience:

But before choosing the keywords you need to identify who you are going to target. Consider:

• Demographics: More about them : age, gender, where do they live, what do they do.
• Interests and Challenges: What does them motivates or brings them concern?
• Search Intent: Are they just looking for some content (for example blogs), in the middle of a decision-making process (for example comparing products) or are they ready to buy (for example using specific product keywords)?.

Example:

1. In the case where the blog is a technology blog, then your audience could be developers, technology aficionados, or buyers of technology products.
2. In case of a health blog the audience may include fitness freaks, patients with chronic disease, or people looking for wellness.

2. Brainstorm Seed Keywords:

Here serves as the seed keywords which are the basic words close to your website. It is usually short and wide at the diet, and contains hooks, which are destined to lodge in the skulls of victims. Begin with keywords which are related to the topic of your website.

Example:

1. Tech Blog: Advanced technology, gizmos, computer programming, coding lessons, new technology updates.
2. Health Blog: health, exercise, nutrition, relaxation, back garden yoga.

3. Use Keyword Research Tools:

Revisit the sources of your seed keywords in order to enhance and diversify them and use keyword research tools. Among those, there are essential indications such as search volume, competition, or related terms.

Recommended Tools:

• Free Tools: Google Keyword Planner, AnswerThePublic, Google Trends.
• Paid Tools: SEMrush, Ahrefs, Ubersuggest, Moz Keyword Explorer.

Steps to Use Tools:

Type your seed keywords into a tool.

“We should use as keywords: “Social media marketing services Malaysia”, “Best social media marketing services in Malaysia,” “Social media advertisements Malaysia“, etc. Metrics that might be useful worth mentioning include the number of searches and keyword difficulty.

Find out the keywords that will be of interest to the intended audience and that will help achieve the objectives of the project. Read more…