How do you make your content stand out in a crowded digital space? With social media constantly evolving, how to go viral on Threads is more challenging than ever. Threads, Meta’s text-based platform, gained rapid traction, hitting 41.79 million active users on its launch day and 49.4 million on the second day.

As user engagement surged by 50% on Android between May and August 2024, it’s clear that Threads is becoming a powerhouse for discussions and trends.

But what triggers a content piece to reach more people in a shorter time than a normal piece of content? Regardless of whether the material is personal or more generalized, the delivery method can make all the difference.

With Threads projected to generate $8 billion in revenue by 2025, it is high time to get a grip on virality. Well, in this article, we’ll outline 7 tactics that will help you develop content that’s highly appealing, attention-grabbing, and discoverable.

Why should you focus on virality?

It is much more than a flash in the pan, it is the key to organic traffic, engagement, and increased audience trust. Getting viral means that it is shared by more people without the need for a single dollar spent on an ad, which is very effective in marketing. Irrespective of whether you are an enterprise, personality, or content producer, the ability to go viral is a way to become noticed in a world that is gradually filling up with similar faces on digital interwebs.

Consider the “Will It Blend?” campaign by Blendtec. Blending unusual items like smartphones, the brand turned simple product demonstrations into viral sensations. The result? A 700% increase in sales over three years. Similarly, Old Spice’s “The Man Your Man Could Smell Like” campaign led to a 125% sales surge in just six months by leveraging humor and shareability. These examples prove that viral content doesn’t just generate views — it drives real business impact.

With social media engagement at an all-time high, especially on platforms like Threads, focusing on virality ensures your content reaches the right audience at scale.

Whether through everyday topics, a captivating narrative, or even quizzes, a correctly implemented viral strategy can change your image.

What is virality on Instagram Threads?

Viral, in context to Instagram Threads, is defined as content that quickly spreads and receives vigorous engagement with the help of thread features in terms of likes and comments targeting a large audience in a short period.

This is evident when a post creates an emotional appeal for the users, compels them to endorse and spread the post throughout their networks.

Wendy’s social media strategy

Wendy’s, the fast-food chain, has effectively utilized humor and wit to create viral content. Their playful and sometimes sassy interactions on social media platforms have garnered significant attention. For instance, their humorous roasts and quick-witted responses to competitors and customers have been widely shared, enhancing their brand visibility and engagement.

Cristiano Ronaldo’s Instagram engagement

Cristiano Ronaldo, a globally renowned footballer, frequently shares personal and professional moments on Instagram. His posts often receive millions of likes and comments, exemplifying virality. For example, a photo he shared with Lionel Messi became one of the most-liked Instagram posts, highlighting how content featuring popular figures can achieve rapid and widespread engagement.

7+ simple ways to go viral on Threads using ContentStudio

To become viral on Threads, there needs to be a well-planned way of creating content, engaging the audience, and ensuring that one ‘s content is visible. This platform is best utilized in real-time conversations for brands and creators who wish to reach new consumers.

That’s where ContentStudio comes in. As a powerful social media management tool, it simplifies post scheduling, trend tracking, and engagement monitoring, making it easier to go viral.

Let’s explore 10+ proven strategies and how ContentStudio can help you execute them effectively.

1. Make use of AI generators

Originality and interaction with the audience are crucial for the post’s success on Threads, but generating new content every day may be impossible. AI generators help shorten this time by giving you great content ideas and good-quality captions relevant to your audience. They assist in writing the post, helping you ensure that it will gain attention and elicit some form of response.

Example

A digital marketer wanted to share daily social media tips but struggled with time. By using AI, they generated bite-sized, value-packed posts like “3 Hacks to Boost Your Threads Engagement in 2024.” One post went viral, gaining over 7,000 shares and a 55% engagement boost, proving that AI-assisted content can be both effective and shareable.

However, crafting AI-generated content that truly resonates with your audience requires fine-tuning and consistency.

The solution? AI-powered content tools.

Content creation platforms like ContentStudio take AI-powered content generation to the next level.

With ContentStudio’s AI assistant, you can generate engaging captions, rephrase existing content, and personalize posts based on your brand’s tone. It also suggests hashtags, trending topics, and post ideas to maximize engagement.

2. Engage in viral challenges

Among the easiest ways individuals can achieve a trending status in Threads is by taking part in common challenges at the time. Engagement comes with viral challenges leading to expanding your audience and overall discoverability. When it’s the right meme or trend, a viral question, or an industry problem you can simply hop on and see the numbers soar.

Example

A fitness coach noticed the #7DayWorkoutChallenge trending on Threads. Within a week, their engagement doubled with tips on the daily workout and asking their followers to join in. This challenging format encouraged many people to participate and share it — thus, new followers of 5000+ and an 80% increase in post engagement.

However, staying on top of trends and choosing the right challenges can be time-consuming.

3. Leverage user-generated content

Everyone enjoys watching videos that they consider natural and authentic. When you have more Threads, UGC can help you gain credibility with your audience, engage your community, and reach more people. If the audience puts in content, it will be shared to other platforms and people widening your followers circle beyond your friends.

Example

A skincare brand recently initiated the #MyGlowRoutine challenge where they encouraged fans to post side-by-side pictures of themselves before, during or after applying the brand’s products.

When the customers reposted these comments, one saw that the interaction was up by 75%, while sales actually rose by 30% within the month. The UGC campaign made their content feel more authentic and relatable, leading to higher shares and interactions.

However, manually finding and managing user-generated content can be overwhelming.

The solution? Automated content curation.

With ContentStudio’s UGC tracking and reposting feature, you can automatically discover, manage, and share user-generated content from Threads.

You can also easily track what people are saying about your brand, collect testimonials, and track engagement from UGC campaigns.

Now, sharing user content is an effective approach to developing credibility and interest from the target audience. Increase the effectiveness of the Threads audience-generated content by employing ContentStudio in the management of your UGC.

4. Use interactive polls & questions.

People want to start polls and ask questions on Threads as it is one of the most effective ways to promote discussion and get more contributors. They call users to begin expressing themselves, thus enhancing the interactivity of your content.

Example

A marketing expert posted a poll asking, “What’s the best social media growth strategy?” with options like “Consistency,” “Engagement,” and “Hashtags.” The post received 10,000+ votes, hundreds of comments, and shares, leading to a 65% increase in profile visits. The simplicity of the poll encouraged more users to interact, boosting its reach.

However, keeping track of responses and engaging with participants manually can be challenging.

The solution? Engagement automation tools.

With ContentStudio’s engagement tracking and automation tools, you can schedule polls, track responses, and engage with voters efficiently. The platform also provides insights on poll performance, helping you refine future interactive content strategies.

Using interactive polls and questions increases visibility and keeps your audience engaged. Use ContentStudio to effortlessly create and manage high-impact polls and watch your engagement grow on Instagram Threads.

5. Collaborate with other thread creators.

For those of you who have never set foot in a twos buddy, partnerships are one of the easiest ways to expand the reach, gain trust, and increase engagement. You can gain even more traffic after joining other creators on Threads since you can share links and follow each other.

Example

A food blogger partnered with a nutritionist to create a “7-Day Healthy Eating Guide” on Threads. The nutritionist shared science-backed insights, while the blogger provided easy-to-follow meal plans. This collaboration resulted in both creators gaining 3,000+ new followers each, and their posts received 50% more engagement than usual.

However, finding the right collaborators and managing joint content can be difficult.

The solution? Influencer discovery tools.

ContentStudio’s influencer discovery feature allows you to find relevant creators, track engagement metrics, and manage collaboration posts seamlessly. The platform will enable you to schedule co-branded posts, monitor engagement, and analyze performance data for optimized partnerships.

Collaborating with other creators amplifies your reach and builds credibility. Use ContentStudio to discover the right partners, streamline content sharing, and maximize engagement on Threads.

6. Be consistent with your posting.

To go viral on Threads, consistency is key. Posting regularly keeps your audience engaged and ensures your content remains visible. Threads’ fast-paced nature means that if you disappear for long periods, your engagement drops, and your content becomes less discoverable. Regular posting helps build momentum, keeping your audience invested and increasing your chances of getting noticed.

Example

A fitness coach started a #DailyWellnessTip series, sharing simple health advice every morning. Over three months, their engagement rate increased by 60%, and they gained 5,000 new followers by showing up consistently. Their audience knew when to expect content, which kept them coming back for more.

However, keeping up with a daily posting schedule can be challenging.

The solution? Post automation.

Social media management tools like ContentStudio help you schedule and automate posts, ensuring a steady posting rhythm even when offline. With content planning features, AI-driven post recommendations, and auto-publishing tools, ContentStudio makes it easy to stay consistent on Threads without the stress of manual posting.

Maintaining consistency is one of the easiest ways to improve your chances of going viral. Use ContentStudio to plan, schedule, and automate your content for a steady, high-impact presence on Threads.

7. Use high-quality visuals

Even though Threads is a mostly text-driven application, images are still somewhat important for making your messages stick out. Images, GIFs, and short videos increased the lift for the content and made posts gain more shares. Regardless of whether it is making an infographic out of reaction meme, or a post for the brand you are working, good quality visuals will catch the eye of people.

Example

A travel blogger shared a stunning aerial shot of Bali with a short, engaging caption. The post went viral, receiving 25,000 shares and a 120% engagement increase, proving that compelling visuals can drive massive interaction.

However, not everyone has the time or skills to create high-quality images consistently.

The solution? Built-in design tools.

With ContentStudio’s Canva integration and stock image library, you can easily design visually compelling content directly within the platform. The tool also allows you to store and repurpose media assets, ensuring brand consistency across all your posts.

Using high-quality visuals significantly improves post-performance. Use ContentStudio’s integrated design tools to create visually engaging posts that capture attention on Threads.

8. Use engaging storytelling

Storytelling is one of the most powerful ways to capture attention and create a lasting impression. People connect with authentic, relatable, and emotional narratives, making them more likely to engage, comment, and share. Whether it’s a personal experience, a behind-the-scenes moment, or a compelling customer journey, a well-told story can make your Threads post go viral.

Example

An entrepreneur shared a raw, emotional story about their first business failure and how they turned things around. The post struck a chord, leading to thousands of likes, comments and reshared success stories from other users. The vulnerability and relatability made it highly engaging.

However, crafting compelling stories consistently can be challenging.

The solution? AI-powered content structuring

With ContentStudio’s AI assistant, you can generate story-driven captions, refine narratives, and structure posts for maximum engagement. The platform helps you identify key emotional triggers, optimize storytelling techniques, and format posts effectively.

Storytelling makes your content more memorable and impactful. Use ContentStudio’s AI-powered content tools to craft engaging narratives that capture your audience’s attention and boost engagement on Threads.

Read More: 10+ Surefire ways to go viral on threads in 2025