Tips To Improve Blog Writing For Lead Generation

Your sales funnels start at the FIRST point of first contact with your potential customer.

That doesn’t necessarily mean on your website, it’s most likely offsite.

Your sales funnel starts way back at your first point of contact with your potential customer. If you think this way, then you can start to fill in the necessary steps buyers need to be be comfortable buying from you which are:

● building recognition and familiarity

● offering value before they buy, answering questions, concerns and helping them make decisions

● delivering on your promises (what you promise in social media posts you deliver on your website)

● demonstrating your intent and customer service

● demonstrating quality, or other USP’s

● validating their concerns and needs

● building trust (you are the ones they feel most comfortable buying from)

● giving them a “shopping list” one of the most powerful principles we use to bring people back to OUR sites to buy, even if they go comparison shopping elsewhere first

● reminding them why it’s a great idea to go proceed with buying

● backing that up with awesome customer service (visible to potential clients and privately to existing can be combined)

How to write quality compelling content on your website

When people read a blog post they generally expect one or more of the following things:

(excerpt taken fromCopywriting Essentials For Content Marketing)

● To be entertained

● To be given something to help them make a decision

● To help them solve a problem

● To be educated and informed

● To be trained how to do something

● To feel something as a result of reading the post

● To solidify something they already know, but want further information

Your job therefore, as a writer is to uncover your readers’ intent and what is most likely to give them satisfaction in your content.

You can break blog posts down into a series of subjects where you cover all of the points that your audience want to know.

If you have done your homework properly, you should already have a list of points they want covered. We will be using these points to take your reader through a series of steps, starting with identification and qualification, then moving on to building relationship with them.

At the end of the page you can summarize what they learned, why they can safely make a decision based on this information, and you can guide them on what to do next.

Before you begin here are a few things to think about and jot down:

Have a very clear objective for your content, what do you want to convey and what action do you want them to take as a result

Understand the intent and desires of your audience (market research done so you have a picture of your audience in your mind)

Know your audiences top 3 to 5 wants and top 3 to 5 concerns (what do they want help with?)

What do they MOST want, and most want to avoid when discussing your topic

What would be their ultimate outcome as a result of reading/watching your content?

Where can they go next if they want more of what they have just enjoyed (if they aren’t ready to buy)

What are all the different ways you can be helpful and demonstrate value/ helpfulness through your content?

Preparing your content — blog and article formatting

Articles can be about resources, how-tos, solving a problem, teaching something, or addressing an issue, and they’re easy to write when you use this simple template:

1. Write a headline that points out a problem and contains your primary key phrase, for example: “How to break a bad habit in 5 days”
2. Add a quick Summary (and include a relevant secondary key phrase). This should be only one paragraph, 3–5 short succinct sentences summarizing what your article is about.
3. Use your first paragraph after the summary to point out how the problem or concern might impact them.
4. Try to include your primary key phrase or a variant of it for relevance. Elaborate on the problem and highlight it to make it more apparent. Explain the ways this problem can impact them.
5. Offer solutions outlined in bullet format.
6. Next suggest a few examples of how the reader can solve the problem or improve their situation.
7. Summarize: close on a positive note.
8. End your article with a paragraph or two that summarizes your most important points. Wrap up with a positive spin that gives them hope and something to move towards. Walk them to the next step. That step might be a product description or how to make contact with someone (a sales lead).

Conclusion:

This is a quick and easy template to use to remind yourself of key points when creating blogs for lead generation.

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