This is How I’ve ranked over 100+ pages on Google’s first page.
The Ultimate SEO Content Matrix You Need in 2025
I’ve ranked over 100+ pages on Google’s first page.
But,
90% of content never ranks on Google.
The reason? A broken content strategy.
Most brands create content randomly — a big mistake.
Here’s what happens when you don’t have a strategy:
- Your content doesn’t rank. You spend hours writing, but no one finds it.
- Leads don’t convert. Visitors come and leave without taking action.
- Your efforts feel wasted. You publish consistently, but the results? Crickets.
The solution?
A strategic content framework that aligns with the three stages of the marketing funnel:
TOFU (Top of Funnel) — Attract & educate new audiences.
MOFU (Middle of Funnel) — Nurture & guide potential customers.
BOFU (Bottom of Funnel) — Convert leads into buyers.
In this article, I will break down each stage, explore the best content types for every journey step, and show you how to build a content strategy that drives real results.
Bonus Tip: As a USP of my blog I’ll share this month’s bonus tip or best AI productivity tools that are free to use and amazing. I personally use these and insist you all try. So do check them out and use them.
I use these handfuls of free and budget-friendly AI and Productivity tools in conjunction with ChatGPT to automate my daily business processes and other work tasks, and you should, too.
Is a free AI tool I use it to convert my notes and structured essays into beautiful mind maps. It can create an easy-to-understand visual presentation from any idea or prompt. It creates stunning visuals from your text.
It turns your text into visuals so sharing your ideas is quick and effective.
Start by pasting your text. Forget prompting, Miro works directly from your text.
Miro helps convert your notes,structured essays & text into beautiful mind maps. It can create an easy-to-understand visual presentation from any text.
Just add the text, and you get a beautiful chart of your choice amongst the 2500+ free concept map templates. It makes me and my team understand everything faster,more efficient, and save a tonne of time.
I use it to create stunning mind maps, visual brainstorming, creating flowcharts and other presentations from my unorganized notes and ideas especially for my work, and studies.
Pricing: Freemium
I strongly recommend it to everyone. Definitely a must-have visual productivity tool in your list.
MIRO is truly your perfect day-to-day visual study/brainstorming/ideation buddy.
Bonus Tip 2: One great AI Everything Productivity/Task management tool I recently started using is Notion. Over the past few months, Notion has become famous and my absolute favorite.
Notion AI recently took on Google Docs and Microsft Office as per Forbes. Notion has continued to double down on Knowledge Management and AI, becoming an industry leader.
If you are like me, Juggling work, daily tasks, notes, and projects is tough. Multiple tabs for email, Slack, and Google Docs make it overwhelming.
I personally use Notion AI, which streamlines everything in one place. It’s a game-changer, and you won’t regret using it.
I’ve been using its PRO version for a while now, and I must say, its been a complete game-changer for me. With almost every online co-working tool inegration you can think of, it makes my daily work routine a breeze.
Pricing: Freemium
It is another awesome tool that is really dirt cheap, feature-rich, and value-for-money.
So let’s begin —
1. How-To Guides
Purpose: Teach users how to accomplish a specific task.
Goals: Solve user problems and rank for “how-to” queries.
Funnel Stage: 🎯 TOFU (Attract Awareness)
Distribution Channels: Blog, YouTube, Medium, LinkedIn, Twitter (X).
Format & SEO Recommendations: 1,500–2,500 words, step-by-step instructions, visuals, internal links.
2. Landing Pages
Purpose: Convert visitors for a specific campaign or offer.
Goals: Generate leads or sales and target specific campaign traffic.
Funnel Stage: 🎯 BOFU (Convert & Close Deals)
Distribution Channels: Google Ads, Email Marketing, Paid Social (LinkedIn, Meta).
Format & SEO Recommendations: 500–1,000 words, persuasive copy, CTAs, testimonials.
3. Product Pages
Purpose: Highlight a product’s features and benefits.
Goals: Drive sales or inquiries, target transactional keywords.
Funnel Stage: 🎯 BOFU (Drive Purchase Decisions)
Distribution Channels: Website, Google Ads, Retargeting Ads, Email.
Format & SEO Recommendations: 500–800 words, feature-benefit format, strong CTA.
4. Best-Of Posts
Purpose: Curate top examples, tools, or products in a specific category.
Goals: Help users make decisions and rank for comparison queries.
Funnel Stage: 🎯 MOFU (Educate & Compare Options)
Distribution Channels: Blog, LinkedIn, Twitter (X), Reddit, SEO Backlink Outreach.
Format & SEO Recommendations: 1,800–3,000 words, structured list, ranking comparisons.
5. Case Studies
Purpose: Showcase real-world examples of success or impact.
Goals: Demonstrate credibility and provide social proof.
Funnel Stage: 🎯 BOFU (Reinforce Trust & Authority)
Distribution Channels: Website, Email, Sales Pages, LinkedIn, Webinars.
Format & SEO Recommendations: 800–1,200 words, data-driven storytelling, customer quotes.
6. Alternatives
Purpose: Compare different solutions to a popular product or service.
Goals: Capture comparison traffic and assist in purchase decisions.
Funnel Stage: 🎯 MOFU (Decision-Making Support)
Distribution Channels: Blog, SEO, Reddit, Quora, YouTube.
Format & SEO Recommendations: 1,500–2,500 words, pros/cons table, use cases.
7. Templates
Purpose: Offer pre-made formats or structures users can adapt.
Goals: Provide immediate value and drive downloads or sign-ups.
Funnel Stage: 🎯 MOFU (Generate Leads & Engagement)
Distribution Channels: Blog, Pinterest, LinkedIn, Notion, Email.
Format & SEO Recommendations: 500–1,500 words, downloadable, examples included.
8. Free Tools
Purpose: Give users access to a resource or tool at no cost.
Goals: Attract leads and encourage return visits.
Funnel Stage: 🎯 TOFU/MOFU (Increase Engagement & Retention)
Distribution Channels: Website, Blog, Twitter (X), Product Hunt, SEO.
Format & SEO Recommendations: Tool page with 300–500 words, clear CTA, FAQs.
9. Reviews
Purpose: Critically evaluate products, services, or tools.
Goals: Help users decide and rank for product review keywords.
Funnel Stage: 🎯 MOFU/BOFU (Drive Purchase Confidence)
Distribution Channels: Blog, YouTube, Reddit, Trustpilot, Twitter (X).
Format & SEO Recommendations: 1,500–2,500 words, detailed analysis, screenshots.
10. Lists
Purpose: Provide a quick, organized set of items or resources.
Goals: Generate easy-to-skim content and attract “list” search queries.
Funnel Stage: 🎯 TOFU (Attract Awareness & Interest)
Distribution Channels: Blog, Pinterest, Twitter (X), LinkedIn.
Format & SEO Recommendations: 1,500–2,500 words, bullet points, numbered format.
11. FAQs
Purpose: Address common questions related to a topic or product.
Goals: Improve user experience and rank for question-based searches.
Funnel Stage: 🎯 MOFU (Support & Clarify Pre-Purchase Doubts)
Distribution Channels: Blog, Website Help Center, Chatbots.
Format & SEO Recommendations: 800–1,200 words, Q&A format, schema markup for SEO.
12. Steps
Purpose: Outline a straightforward process or procedure.
Goals: Offer clear guidance and target “step-by-step” keywords.
Funnel Stage: 🎯 TOFU (Educate & Guide New Users)
Distribution Channels: Blog, YouTube, Instagram Reels, LinkedIn.
Format & SEO Recommendations: 1,500–2,500 words, structured process, images.
13. Interviews
Purpose: Share expert insights, personal experiences, or unique perspectives.
Goals: Build authority and credibility and provide unique content.
Funnel Stage: 🎯 TOFU/MOFU (Establish Thought Leadership)
Distribution Channels: YouTube, LinkedIn, Podcast, Blog.
Format & SEO Recommendations: 1,000–2,000 words, Q&A format, expert quotes.
14. Checklists
Purpose: Help users verify if they have everything needed or done.
Goals: Facilitate task completion and provide high-value reference.
Funnel Stage: 🎯 MOFU (Simplify Decision Making)
Distribution Channels: Blog, Pinterest, LinkedIn, Email.
Format & SEO Recommendations: 500–1,000 words, downloadable PDF, numbered steps.
15. Definitions
Purpose: Clarify terminology or concepts in an industry.
Goals: Educate newcomers and rank for definition searches.
Funnel Stage: 🎯 TOFU (Inform & Onboard Beginners)
Distribution Channels: Blog, Wikipedia, SEO, Quora.
Format & SEO Recommendations: 500–1,500 words, simple explanations, examples.
16. Pillar Pages
Purpose: Serve as comprehensive, high-level resources linking to deeper subtopics.
Goals: Establish topical authority and improve internal linking.
Funnel Stage: 🎯 TOFU/MOFU (Become the Go-To Resource)
Distribution Channels: Blog, SEO, Internal Links, Medium.
Format & SEO Recommendations: 3,000–5,000 words, structured sections, extensive internal linking.
17. Infographics
Purpose: Visually present data or processes in a digestible format.
Goals: Generate social shares and increase brand visibility.
Funnel Stage: 🎯 TOFU (Boost Engagement & Shares)
Distribution Channels: Pinterest, Instagram, Twitter (X), LinkedIn.
Format & SEO Recommendations: Simple visuals, optimized file sizes, and clear captions.
18. Press Releases
Purpose: Announce new products, partnerships, or company updates.
Goals: Garner media attention and earn backlinks from news sources.
Funnel Stage: 🎯 BOFU (Drive Brand Awareness & PR Coverage)
Distribution Channels: PR websites, LinkedIn, Twitter (X), Email.
Format & SEO Recommendations: 500–800 words, clear headline, quotes, CTA link.
19. Ultimate Guides
Purpose: Offer an all-inclusive deep dive into a specific topic.
Goals: Position as a go-to resource and encourage bookmarking/sharing.
Funnel Stage: 🎯 TOFU/MOFU (Establish Authority & Thought Leadership)
Distribution Channels: Blog, LinkedIn, Twitter (X), Reddit, SEO.
Format & SEO Recommendations: 3,000–6,000+ words, multiple chapters, visual aids.
20. Trending Content
Purpose: Capture current events, news, or viral topics.
Goals: Attract immediate attention and leverage trending searches.
Funnel Stage: 🎯 TOFU (Increase Brand Visibility & Social Engagement)
Distribution Channels: Twitter (X), LinkedIn, YouTube, News Aggregators.
Format & SEO Recommendations: 800–1,500 words, shareable format, rapid publishing.
21. Beginner’s Guides
Purpose: Simplify complex topics for new audiences.
Goals: Onboard new users and establish expertise with beginners.
Funnel Stage: 🎯 TOFU (Educate & Nurture New Users)
Distribution Channels: Blog, YouTube, Medium, Quora, SEO.
Format & SEO Recommendations: 2,000–3,500 words, beginner-friendly language, visuals.
22. Tips/Best Practices
Purpose: Provide actionable recommendations and insights.
Goals: Help readers improve outcomes and establish authority.
Funnel Stage: 🎯 MOFU/BOFU (Guide Users Toward Success & Purchase Decisions)
Distribution Channels: Blog, LinkedIn, Twitter (X), Email, YouTube.
Format & SEO Recommendations: 1,500–2,500 words, actionable steps, bullet format.
By leveraging these diverse content types, marketers can effectively engage their audience at various customer journey stages, ultimately driving conversions and fostering brand loyalty.
To Wrap This Up
Creating content isn’t enough — you need a strategy that guides your audience from awareness to conversion.
By aligning your content with the TOFU, MOFU, and BOFU framework, you:
- Attract the right audience with educational content.
- Engage & nurture prospects by answering their questions.
- Convert visitors into customers with trust-building content.
The key is to mix all three to ensure you’re meeting your audience at every stage of their journey.
Now it’s your turn — Take a look at your current content strategy.
Does it cover TOFU, MOFU, and BOFU effectively? If not, start filling the gaps today!
Drop a comment — what’s your go-to content type for driving conversions? Let’s discuss it!
English 
Українська