How AI copywriting is transforming digital content marketing

Content delivery is challenged by three key factors — quality content, consistent delivery, and the speed at which the content needs to be created

These are the key principles when it comes to building long lasting presence on the internet. The digital content market is estimated to grow at a CAGR of 13.78% between 2022 and 2027. The size of the market is forecast to increase by USD 694.88 billion.

That means that in coming times the number one skill that would be required in the marketplace would be content writing. Whoever can sell their product in the most unique and impactful way will get to dominate this digital centipede

Is AI the true missing puzzle of this equation?

Copywriting is hard. It requires creativity, imagination, and effort. Whether you’re writing product descriptions or PPC ads, there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate an engaging copy while you’re focusing on more pressing tasks?

Pros and Cons of using AI software’s for Copywriting

Well, it’s no surprise that machines are much more efficient at getting day-to-day redundant tasks done with high accuracy and speed. It can analyze data at a much faster speed. Thus, simmering the process. But what it can’t do is generate original content.

It’s impressive that your AI friend can save you from the dreaded “writers block” that happens to the best of us sometime. Yet, it can’t make your writing seems alive and emotive, because it’s just recycled content from the old content pool. And if you know anything about content marketing. Building human connections is the secret ingredient to your success rather than just bulk selling products to your consumer.

No one can help you better than your AI companion to hit that multiple content writing deadlines under your belt. Especially if you are a general marketer with many hats to wear. It’s more than recommended to delegate some of your work tasks to your new buddy. As it can help you with areas like creating meta data and meta descriptions. What it can’t do is form grammatically correct sentences. That means you still have to proofread and edit all of your work.

How to get AI to work for you?

Automated content creation and delivery is the need of the hour for individuals, agencies, and businesses alike. AI-driven can boost up the content creation process by indicating accurate suggestions through auto content while the marketers can focus more on driving the marketing campaign efficiently. Increased Roi, faster delivery it’s the capability to map quality content are just implausible.

However, brands will continue to rely on humans largely for the mitigation of errors. Not to forget the creativity aspect of the human brain.

How to get AI to work for you?

Automated content creation and delivery is the need of the hour for individuals, agencies, and businesses alike. AI-driven can boost up the content creation process by indicating accurate suggestions through auto content while the marketers can focus more on driving the marketing campaign efficiently. Increased Roi, faster delivery it’s the capability to map quality content are just implausible.

However, brands will continue to rely on humans largely for the mitigation of errors. Not to forget the creativity aspect of the human brain.

Talking about the market relevance of AI-based content automation, Mayank Jain, Co-founder and CEO of, Scalenut, states, “If you publish content online — long articles, quick blog posts or even social media posts — you are trying to communicate meaningfully with your audience. Establishing authority and trust are two of the most fundamental goals for any online content. What also matters is the speed at which content is developed. At Scalenut, our AI-powered platform can do entire research, get insights and create compelling content in a matter of a few minutes.

AI tools available for copywriting

There is various software which are currently available on the market for trial. These apparatuses can help you with outlining your blogposts, writing articles, product descriptions, send cold mails to your email list, copywriting, and drafting social media posts. Whatever your need might be, these babies got you covered. Below are the top 5 AI tools to take your content creation journey on to the next level.

• Copy AI

Got writer’s block? Copy AI is here to help. From brainstorming topics to crafting social media posts, Copy AI can help you go from stuck to inspired within minutes.

How does it work? It’s a simple enough concept. Copy AI uses a highly advanced machine language model, GPT-3, to produce authentic, human-like copy almost instantly. You just select a copy type, provide some words, phrases, and descriptions to base content around, and watch Copy AI do the rest.

• Word Tune

We’ve all been there. We’re slaving away at an article, think we’re done an awesome job, then we go back and take a second look at our work.

The problem? You know you could improve some of the content, but you just can’t see how.

We can’t all afford an editor, but the Word Tune AI copywriting tool is within many people’s budgets.

Word Tune works alongside you in real-time, helping you rephrase and reword your content without sacrificing flow, tone, or meaning.

Since it’s not a fully-fledged article generator like Copy AI, it’s best for marketers who want to write copy and need help shaping it, reducing editing time, and enhancing sentence structure while giving you the creative freedom to write your content.

• Copy smith

Need help scaling your marketing and driving growth through copy? Check out Copy smith.

Whether you’re a freelancer or you’re managing an in-house marketing team, Copy smith gives you the AI copywriting tools you need to accelerate your growth through tailored marketing, not just create great copy.

• Wordsmith

Do you rely heavily on data for your day-to-day decision-making? Then you might want to check out Wordsmith.

This platform generates natural-sounding content based on analyzing large data sets, so you can use it for everything from journalism to financial reporting.

• Write sonic

Looking for a copywriting AI tool you can scale as your business grows? Write sonic could be the answer.

“Trained” on successful copy from popular brands, write sonic is the AI copywriting tool of choice for over 300,000 users, including freelancers and global businesses. It’s easy to use; simply select a template, supply a few lines of description, and write sonic provides multiple copy samples for you to choose from.

The way forward

With technology dominance happening at rocket speed, AI automation in content is here to stay. Today users can write ad copies, social media captions, blog ideas, meta descriptions, or entire long-form blogs, within a few clicks. On top of this, using AI and NLP can make the output high-quality and engaging.

The very nature of the industry is fragmented with multiple players providing one or the other solution. What marketers need is a unified solution for the entire content lifecycle. This would mean a set of right tools and the right talent coming together and solving complex workflows