If you’re starting an Etsy shop, one of the biggest decisions you’ll face is choosing the right niche. Should you go for high-search volume niches that attract thousands of buyers, or focus on low-search volume niches with less competition?The digital product oppurtunities to choose from are quite vast,you can check a list I have gathered here: https://medium.com/@ElfieKim/unique-creative-digital-products-to-sell-on-etsy-for-artists-graphic-designers-to-generate-66c93b147769

The answer isn’t one-size-fits-all. Each approach has its pros and cons, and the best strategy depends on your goals, skills, and willingness to compete.

High-Search Volume Niches: Big Opportunity, Big Competition

Examples: Printable planners, watercolor wall art, wedding invitations

Pros:
✔ Large customer demand = more potential buyers
✔ Faster sales if you rank well
✔ Easy to find trending keywords

Cons:
✖ High competition from established shops
✖ Harder to rank in Etsy search results
✖ You may need ads to stand out

Best for: Sellers willing to invest time in SEO optimization, frequent listing updates, and marketing.

Low-Search Volume Niches: Easier to Rank, But Less Demand

Examples: Cottagecore tarot spreads, customizable pet memorial art, historical map prints

Pros:
✔ Less competition = easier to rank
✔ More passive sales without ads
✔ More loyal, niche buyers willing to pay higher prices

Cons:
✖ Fewer buyers searching
✖ Slower sales unless demand increases
✖ Harder to research keywords

Best for: Sellers who prefer steady, long-term sales and are open to testing niche markets.

Which Etsy Niche Strategy is Best? The Hybrid Approach

Instead of choosing just one, combine both strategies:

1. Start with a low-competition niche to rank faster and gain initial sale
2. Expand into broader, high-volume niches once your shop has traction.
3. Test multiple product variations (ex. a cottagecore coloring book + cozy home decor prints).

Example: Instead of selling generic “printable planners” (high-competition), start with “cottagecore daily planners” (low-competition). Once your shop grows, expand into trending keywords like “aesthetic planners” or “boho printables.”

Final Thoughts: The Best Etsy SEO Strategy

Low-volume niches help you get discovered faster and build trust.
High-volume niches bring big sales potential if you can stand out.
Combining both gives you the best chance at long-term success.

So, if you’re struggling to choose a niche, don’t just follow trends — look for hidden opportunities where demand meets creativity.

Do you need help finding a profitable Etsy niche? Drop a comment below! 👇