Basics Of Digital Marketing

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are linked as they leverage search engines like Google to drive traffic and enhance visibility.

Sometimes the terms are used together to reference a similar set of activities, which can be confusing for those of us who aren’t as familiar with this world.

But while they have the same purposes, there are differences. Marketers need to understand what these are to leverage SEO and SEM in marketing activities and to feed into search intent.