You should be looking to invest in Digital Marketing

In today’s market, digital marketing is becoming a crucial part of small to medium businesses’ plans for success. To reach potential clients and maintain a robust online presence, businesses need a differentiating themselves from their rivals. Including a Digital Marketer in a company budget is becoming increasingly necessary.

As a small business owner, saving money is always at the top of my mind when making decisions about my company’s needs. Fortunately, as a digital marketer, my budget for marketing is unlimited. For small to medium businesses, though, their budgets usually are more strict about what money goes where. Digital Marketing is the ability to reach large, targeted audiences at a relatively low cost. While traditional marketing still exists, it is reserved for the companies that can afford to spend the money it costs to complete those campaigns. Typically a broad, wide cast net traditional marketing efforts are expensive and yield revenue that is nearly impossible to track. With Digital Marketing, a business can target specific markets to find their ideal consumers, study the data to make changes to their efforts, and save money by using platforms such as Facebook or TikTok for their ads.

As I mentioned above, another benefit of digital marketing is the ability to track and measure the success of your campaigns. With traditional forms of advertising, it can take time to determine the effectiveness of your campaigns and where improvements can be made. This means your budget could keep growing due to the changes you think need to be made. Digital marketing allows businesses to track the number of website visits, leads generated, and conversions, giving them valuable insights into which tactics are working and which aren’t. Hiring the right digital marketer will make this process easy and smooth for your business. Though, if you are up to the challenge, you can start learning how to do things yourself.

The biggest challenge that small to medium businesses face regarding digital marketing is knowing where to start. That is my humble opinion. There are so many different channels and platforms to choose from it can be overwhelming to know which ones are right for your business. This is where hiring a professional digital marketing service comes in. They have the expertise to create campaigns, analyze the data, make adjustments, and drive traffic to your online presence. While many people believe they can do things independently, I will tell you what I told a local business owner: “Your job is to make the best damn cup of coffee in all of Tennessee. My job is to make sure people know it exists.”

If you’re a small to medium business owner, consider the importance of digital marketing. This is a mistake I often need to correct when seeking out new clients or having conversations with inbound leads. A solid online presence can make a huge difference in reaching and engaging with potential customers and ultimately growing your business. On average, a company can expect an 8–10% revenue increase from the minimum of online marketing, depending on their industry. By hiring a professional digital marketing service like Pippins Marketing, you can rest assured that your digital marketing efforts are in good hands and that you’re making the most of your online presence.

In conclusion, digital marketing is crucial to any business’s growth and success in today’s digital age. With the constant changes and advances in technology, it’s essential to have a professional digital marketing service to help you stay ahead of the game and reach your target audience. But it is up to you. If you want to start your online presence and see if you can handle things on your own, follow the link provided and check out our example of a digital marketing campaign for Facebook.

Notion Template for Running a Facebook Campaign

Please note that not every business is the same and this is a template. If you are not a professional then you might not see the results that you were hoping for. Digital Marketing professionals have the skill and knowledge to make things work for you.

By: Zachery Pippins

Pippins Marketing — Intentionally Supportive, Proudly Local.