Adpearance is a 2025 Google Premier Partner

Adpearance is a Google Premier Partner for 2025, for the 11th year running. That means we’ve been in the top 3% of Google partners delivering exceptional digital marketing results for more than a decade! 

We’ve earned this status consistently because of our ongoing investments in two key areas: adapting to a constantly changing digital landscape and innovating new approaches. 

Awarding Premier Partner status is a way for Google to highlight organizations that are using their products and tactics effectively. In recent years, Google has introduced new product offerings and campaign types that lean more heavily into AI and automation (such as Performance Max campaigns). And the technologies Adpearance leverages — namely, MarketAI — enable us to automate processes for our clients in ways that add real value. 

There’s a perspective among many businesses and marketing providers that automation should be approached with skepticism or even fear. But at Adpearance, we are taking a different approach. We focus on automating the right tasks in a way that creates more time for impactful work, which benefits both our customers and the business as a whole. 

In terms of campaign strategy, we traditionally focused on Google search — prioritizing high-intent searches for the most valuable terms for auto dealerships, like “Volkswagen Tiguan near me” or “Volkswagen dealership near me.” But over the past several years the data has made it clear that the car-buying journey isn’t linear, meaning customers don’t just wake up, search for a car, visit a dealership, and convert immediately. Many other factors influence their decisions, and implementing robust conversion tracking allows us to find and add value for our clients across a fuller and clearer buyer journey, using multiple campaign types. 

Through these insights and Google’s performance-optimized offerings, we are able to drive significant increases in dealers’ vehicle turnover rates. While Adpearance is primarily automotive-focused, we also help businesses in other industries with similar challenges. Many of these businesses are also selling high-value equipment that costs tens or even hundreds of thousands of dollars. These purchases require longer decision-making cycles. Developing thorough conversion paths using the technology available to us allows engagement with potential customers at different points in their journey, ultimately helping them make informed purchasing decisions with our clients. 

Why does this matter? 

Receiving Google Premier Partner status is an acknowledgment that our approach is working. It reinforces that our strategies and technologies are aligned with best practices, and we’re effectively integrating Google’s tools to drive results for our customers.  

This recognition validates the work we do and affirms that we’re on the right path to delivering continued success. Thank you to our clients and our team members for making this possible! 

Want to learn more about the cutting-edge strategies we use to drive dealership success with measurable results? Book a free market assessment with one of our experts today.