Top 18 Beauty Marketing Agencies In US 2025

Top Beauty Marketing Agencies can help your beauty and skincare company increase sales and revenue by promoting your brand on various social media platforms. We’ve compiled a list of the top 18 beauty marketing agencies in 2025 to help elevate your brand in the beauty industry.

What Makes a Top Beauty Marketing Agency?

The top beauty marketing agencies aren’t simply the biggest names out there. They stand out for the best services. Here are the factors based on which we picked the best beauty marketing agencies:

Industry Experience

The right beauty marketing agencies have experience serving the beauty industry. They understand the audience’s buying behaviours and patterns and use them to their advantage to help your brand grow.

Past Results

The best beauty marketing agency has a track record of helping clients. These beauty marketing agencies have client testimonials and case studies to back their claims.

Data & Analytics

Top beauty marketing agencies don’t do any guesswork but follow data and analytics to make informed decisions and generate measurable growth.

Strategies and Tools

The best beauty marketing agencies have the latest tools available that help them study your target audience and make data driven strategies to help your business maintain a positive ROAS (return on ad spend).

Here are the 18 top beauty marketing agencies in the U.S. for 2025.

Top Beauty Social Media Agency

1. LYFE Marketing

LYFE Marketing is the best beauty marketing agency that has generated over $304 million in revenue for its clients. We have 13 years of experience helping beauty brands with their social media marketing.

Our award-winning beauty marketing agency increases your brand awareness and visibility to grow sales and return on investment (ROI).

Our full-service beauty marketing agency provides:

• Social Media Marketing
• Social Media Management
• Short Video Marketing
• Social Media Advertising
• Branding
• Email Marketing
• PPC Management
• Digital Marketing
• eCommerce Marketing
• Social Media Marketing
• Search Engine Marketing (SEM)

Here are some of the results our beauty marketing agency generated for past clients:

• Indique Hair: We used PPC management to deliver 5,890 conversions, $507,514.76 in revenue at 539% ROI (return on investment).
• Lady Ease: Our social media advertising services helped them get 3,063 link clicks at $0.30 CPC (cost-per-click), which generated 160 leads at $2.52 cost per lead.
• Taliah Waajid: Our social media marketing services increased their engagement by reaching 263,052 people and got 54,874 new followers.
• Egyptian Magic: We used social media advertising to generate 456,000 impressions that resulted in 281 purchases with a conversion value of $10,062.

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Top Beauty Branding Agencies

2. MSLK Design

​MSLK is a branding and beauty marketing agency based in New York City and Los Angeles. They specialize in helping beauty brands find their unique voice in today’s crowded market. They claim to have developed over 150 brands.

Their services include:

• Brand Strategy
• Brand Identity
• Design + Packaging
• Web + Digital Design
• Marketing Campaigns
• Sales + Launch Support

Address: 23-23 33rd Rd, Astoria, NY 11106, United States

3. TOP Agency

TOP Agency is a beauty marketing agency that combines data-driven insights with creative storytelling to build and evolve your beauty brand. They identify unique market opportunities and craft strategies that resonate across beauty industries.

Their services include:

• Brand Identity
• Brand Strategy
• Graphic Design
• Web Development
• Market Research
• Copywriting
• Social Media
• Video Production
• Podcast Production

Address: 220 NW 8th Ave, Portland, OR 97209, United States

4. Helen + Gertrude

​Helen + Gertrude is a women-owned beauty marketing agency based in Rochester, New York. They integrate data-driven insights with creative strategies to develop impactful campaigns and brand identities. ​

Their services include:

• Brand Strategy + Development
• In-House Production
• Creative + Content Services
• Web + UX Design
• Media Planning + Buying
• Insights + Measurement

Address: 127 Railroad St Suite 210, Rochester, NY 14609, United States

5. Forge Digital Marketing

​Forge Digital Marketing is a Naperville, Illinois-based beauty marketing agency that specializes in digital marketing and branding. They craft tailored approaches to enhance your online visibility and engagement with creative execution to deliver impactful marketing solutions. ​

Their services include:

• Beauty Brand Identity Design
• Beauty Brand Website Design
• Advertising
• Digital Marketing
• Creative

Address: Naperville, Illinois 60540, US

6. GCC Consulting

​GCC Consulting is a beauty marketing agency based in Orange County and Los Angeles, California. They guide emerging beauty and skincare brands with go-to-market strategies and branding. They claim to enhance user engagement and drive sales.

Their services include:

• Brand Consulting
• Content Creation
• Paid Advertising
• Social Media Marketing

Address: 2082 Michelson Drive STE 224 Irvine, CA 92612, United States

7. ​H.G.Y.K.

​H.G.Y.K. is a beauty marketing agency based in Miami, Florida. They focus on helping beauty brands establish a distinct presence in a competitive market. They claim to build brand personalities that resonate with audiences and create consistent brand experiences. ​

Their services include:

• Brand Positioning Strategy​

Address: Brickell City Centre, 78 SW 7th Street, Miami, FL 33130, United States

Top Beauty Creative Agencies

8. ESTABLISHED

​ESTABLISHED. is a creative beauty marketing agency based in New York City. They are experts in branding, packaging, logo design, and identity development. Their work spans various industries, including beauty, where they have created comprehensive brand strategies and designs. ​

Their services include:

• Branding​
• Packaging​
• Logo Design​
• Identity Design​
• Website Design​
• Motion Graphics​
• Naming​
• Art Direction

Address: 584 Broadway #801, New York, NY 10012, United States

9. CASE Agency

​CASE Agency is a strategy-driven and design-obsessed beauty marketing agency that collaborates with brands to show their unique narratives. They have offices in New York and Los Angeles, connecting with consumers worldwide. ​

Their services include:

• Brand Strategy​
• Visual & Verbal Identity​
• Packaging​
• Digital​
• Social​
• Campaigns​
• Content Creation

Address: 6121 Sunset Blvd Los Angeles, CA 90028, United States

10. DTE Studio

​DTE Studio is an award-winning, woman-owned creative beauty marketing agency based in New York City. They specialize in branding, creative design, and digital solutions for beauty, fashion, luxury, lifestyle, and tech brands. ​

Their services include:

• Brand Strategy
• Branding Campaigns
• Creative
• Packaging
• Digital
• Beauty
• Partnerships
• Fasshion
• eCommerce
• Hospitality

Address: 1 World Trade Center 85th Fl, New York, NY 10007, United States

11. GATES Creative Agency

​Gates Creative is a creative beauty marketing agency with offices in New York City and Los Angeles. They are experts in branding led by instinct and evolve brands in the modern content landscape. ​

Their services include:

• Social Media
• Editorial Content Creation​
• Experiential Marketing​
• New Brand Initiatives​
• Packing
• Photography
• Print Collateral​
• Digital Experience​
• In-Store Experience​

Address: 17 W 17th St #705, New York, NY 10011, United States

12. The Goat Agency

​Goat Agency is a beauty marketing agency specializing in crafting data-driven influencer campaigns and social media strategies for beauty brands. They connect beauty brands with diverse, engaged audiences to enhance brand visibility and engagement.

Their services include:

• Social, Creative, & Strategy
• Content Production
• Influencer Marketing
• Social Commerce
• Paid Social Media Advertising

Address: 3 World Trade Center, 175 Greenwich Street, New York, NY 10007, United States

13. SMAKK Studios

​SMAKK Studios is a woman-owned creative beauty marketing agency based in New York City. They collaborate with beauty brands to create impactful brand strategies, standout packaging, and engaging omnichannel content.

Their services include:

• Beauty & Skincare
• Health & Wellness
• Home & Pets
• Food & Beverage
• Culture & Connection

Address: 561 Broadway Apt 5B, New York, NY 10012, United States

Top Beauty PR Agencies

14. Beach House

​Beach House is a PR beauty marketing agency expert in beauty and lifestyle brands. They are based in Newport Beach with additional offices in New York City and Los Angeles. The agency claims to build and elevate beauty and wellness brands through strategic storytelling. ​

Their services include:

• Pro Artistry Relations
• Strategic Partnerships
• Social Media Strategy
• Digital Content Production
• Brand Development
• Creative & Art Direction
• Thought Leadership
• Experiential and Events
• Print, Digital, and Broadcast Media Relations
• Tastemaker & Social Media Influencer Relations

Address: 1178 Broadway 3rd Floor #3449, New York, NY 10001, United States

15. Janice McCafferty

​Janice McCafferty is a Chicago-based PR beauty marketing agency that specializes in beauty public relations. They claim to serve brands at all growth stages, from emerging startups to globally recognized lines. ​

Their services include:

• Traditional Public Relations
• Brand Development
• Product & Brand Launches
• Media Mailers & Mailings
• Event & Media Activations
• Beauty Award Submissions
• Press Release Development & Distribution

Address: 855 W. Erie Street, Unit 115, Chicago, IL 60642, US

16. Clover PR

​Clover PR is a modern public relations beauty marketing agency based in Yorba Linda, California. They are experts in beauty, health, and wellness brands and deliver integrated public relations strategies to boost your brand visibility and establish genuine connections with target audiences.

Their services include:

• Public Relations
• Strategic Consulting
• Branding & Design

Address: 20409 Yorba Linda Blvd Ste 152 Yorba Linda, California 92886, US

17. Bold PR

​BOLD PR is a New York City-based public relations beauty marketing agency specializing exclusively in beauty brands. The agency offers a hands-on approach with a high level of practical experience, creativity, and established media relationships.​

Their services include:

• Traditional Media Relations
• Digital Media Relations
• Image Development
• Building Brand Recognition
• Content Ideation
• Strategic Alliances
• Launches
• Influencer Engagement

Address: 261 Fifth Avenue Suite 1504, New York, NY 10016, United States

18. KMR Communications

​KMR Communications is a Miami-based public relations beauty marketing agency that has experience in beauty, health, fitness, and medical sectors. They offer tailored PR strategies to amplify your brand visibility and connect clients with target audiences. ​

Their services include:

• Beauty & Fitness
• Dermatology & Dentists
• Doctors & Hospitals
• Lifestyle PR
• Medical &bPhysicians
• Plastic and Cosmetic Surgeons
• Psychiatrists and Psychologists
• Wellness
• Client Strategy
• Day Spa & Med Spa

Address: 9350 Wilshire Blvd suite 203, Beverly Hills, CA 90212, United States

Why Hire One of the Best Beauty Marketing Agencies?

The best beauty marketing agencies help your brand improve its brand awareness and visibility to increase sales and maintain a positive return on investment (ROI).

A top beauty marketing agency also provides scalable solutions to help your beauty brand establish itself as an industry leader for long-term growth and success.

Top Beauty Marketing Agencies US FAQs

How to get into beauty industry marketing?

You need to build a strong digital marketing foundation, gain industry knowledge, and seek hands-on experience to get into beauty marketing. You can also use social media to showcase your skills and build a personal brand.

What are the four biggest marketing agencies?

LYFE Marketing, MSLK Design, Top Agency, and Helen + Gertrude are the four biggest marketing agencies.

What is the #1 beauty brand?

L’Oréal is the #1 beauty brand as of 2024. They have a brand value of $13.4 billion and over $40 billion in global sales.

How much do beauty brands spend on marketing?

As a rule of thumb, beauty brands spend 6% and 20% of their revenue on marketing, but this varies based on the company size, marketing goals and growth objectives.

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