Using a Competitive Analysis for Digital Marketing

When putting together a digital marketing strategy, the default is to simply come up with one that is activities-oriented. Meaning, we focus on the acts of posting on social media, writing and posting new content, working on the SEO, and more. Yet, there is so much more to it than that. I

In order to really make a strategy that aligns with your business, audience, and goals, you need to analyze some data, as well. This includes data from competitors. Doing a competitive analysis can give your digital marketing an edge. Here’s more information about this:

Competitive Analysis for SEO

One of the things that can work very well is to do a competitive analysis under the lens of SEO. What you want to do is focus on what your competitors are achieving with their SEO programs. This includes which keyword they show up for in the search engines, whether or not you also show up for these keywords, and their general visibility in search results.

What does this information mean for you? Well, for example, you can view a list of keywords they show up for and see if any of these are usable in your own SEO efforts. However, keep in mind that you should take this information with a grain of salt.

Competitive Analysis for Digital Marketing

So, what does competitive analysis look like for digital marketing as a whole? In general, you need to discover what, exactly, your competitors are doing for their digital marketing. Gathering as much data as you can will make your life so much easier. Here’s are some things you need to know:

• Marketing Channels. What marketing channels they are using in the digital space (posting regular content on their blog, social media, paid advertising, and more). Find out as many marketing channels as you can..
• True Competitors. Who are your true competitors? Doing a competitive analysis for digital marketing can actually help you discover this.
• Strategy. Can you determine anything about their strategy from what you’re seeing online? You can see if you can find some data, or you can even look manually.

Competitive Analysis for Social Media

Social Media moves fast, and doing a competitive analysis just for that is worth doing as a separate thing. For this, you can try your best to find data – it all depends on the tools you have at your disposal. In this case, you can do a lot just be watching your competitors on social media manually. Which platforms are they using? How often do they post? What are their posts like? How does this compare to what you are doing? Track your answers in a spreadsheet and analyze the results and what they mean for you.

As you can see, it makes sense to do a competitive analysis just for digital marketing as a whole, social media specifically, or SEO specifically. It can help you determine how to handle your own digital marketing efforts, and give you a benchmark of what to strive for in order to gain a competitive edge.

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