Social media is a powerful tool for business growth. But not every business knows how to maximize their socials. Here are 5 ways to get the most out of your social media profiles.

1: Be consistent

Posting regularly will boost your brand. Stay on track by creating a monthly content schedule that you can manage.

2: Engage with followers

Engaging with followers builds community and trust. These are fundamental in repeat and referral business.

3: Follow the data

Data is your friend, don’t be scared of it. Each platform gives you a series of analytics to review. Find what performs the best and recreate it.

4: Know your audience

You can’t target everyone, so get specific. The more you know your audience the more you know what they like, what their pain points are, and how to best connect with them.

5: Post with a purpose

Posting just to post isn’t going to get you anywhere. Make sure that each post has a purpose. It could be to sell, inform, help, grow a following, or entertain.