If that is your question then you have landed at the right place.

I was very curious to see how companies would adjust their digital marketing budget with the changes in 2025 as we all know 2025 brought a lot of changes in the business world. So I was closely monitoring how they were planning to invest their precious budget and what their plans for this year were. I talked to almost 50 people I know in my network who are into digital marketing and here is what they think!

Before we dive deep into the blog, please tell me.

What are your plans for the digital marketing budget in 2025?

You can shoot me an email on [email protected]

SEO Budgets

• On the upper side 45% people were planning to increase their SEO budget as they think this is a winner in all situations and as we all know AI has not drastically affected the traffic. If you’re looking to get ahead, check out our SEO strategies for 2025.
• Almost 40% of people were planning to invest the same amount as before on SEO as it is completely fine and they have no problems with it.
• And to my surprise there are 15% of people who are decreasing their budget as they fear that AI search will take over and it is not working for them.

Social Media (Organic)

• 15% said that they are going to increase budgets as they still think that social media is a great way to reach the mass and is a great way especially for their brand.
• 15% said that they are going to invest the same amount as before because they have no other choice, if anything else would have been working for marketers then they would choose platforms over social media.
• And not a complete surprise, 70% of them were decreasing the budget as they think social media is not working for them anymore even after trying different things. Discover smarter social media marketing strategies that adapt to 2025 trends.

Community Building

• 90% plan on investing more in this as they think with AI taking over every aspect, there are a lot of users who need real human connection and like to stay in touch using different platforms. It is not about the website and analytics, it is also about what we convey to the users.
• 10% plan on decreasing the budget as they think it is very hard to track this as a KPI(key performance indicators) to track ROI (return on investment).

Content Budget

• With 65% marketers planning to increase the budget for content creations I was not shocked as it is in my plan as well. The reason was simple as there are different platforms and they require different formats of content. Then AI has been a disappointment when it comes to content creation for most of us in the marketing field as the produced content does not perform better. Podcasting has become an important way of pushing content.
• 30% people are going to keep it the same as they think it is working on some platforms and not on the other platforms.
• 5% plan to decrease it as they think AI content will transform the way we create content and it will be much cheaper.

Google Paid Ads

I am just going to talk about google as it is the only channel mostly people invest in, there are other channels like Bing Ads as well.

• 50% of marketers plan on increasing the spend on Google ads as they think it will bring faster results, they can track it and there is a direct ROI associated with it. Learn how our Google Ads management services can support your paid campaigns.
• 30% of them plan to keep it the same as they think it is not a correct move to risk it this year.
• 20% planned to decrease it as it is easy to get more traction on social ads or they don’t have the budget for it.

Social Paid Ads

I was not able to get clear answers on this one but I decided to choose which platform they were going to focus on. So there was a surprising winner and that was X, so a lot of people think that X is now more accepted compared to Facebook and other platforms like linked in. You get a good crowd as well if your brand is looking for some particular sections. In my personal opinion I want to see what happens to X in 2025 as it is not an election year now! (For Canada it is! But this is a global blog!)

AI SEO

Well this is a fairly new topic for most marketers including myself. I will be publishing a blog soon about this and will link it here.

• So on AI SEO, there are 90% people who think they will give it a try and that means an increase as there was no investments in earlier budgets of 2024 or 2023 so a 90% increase we can call it. I think the reason being AI platforms like searchGPT and chatGPT being very famous and changing the way people search.
• And for the rest of 10% they think it is not worth the time or they feel like it is a new thing and it still needs time.

For more details visit How to spend my digital marketing budget in 2025? | digitalmarketing401.ca