Lowest Common Denominator

Lately, it has been expecting the unexpected. Sending out proposals with zero expectations and being surprised when potential clients are interested in conversing. The conversations become an exercise in resetting expectations. A few projects move forward; for others, potential clients would rather spend less to accomplish them.

Working with Google Analytics 4 from a measurement perspective is like working in a box. You want to make your custom dimensions reusable; there is little room for error in custom events. More third-party solutions work with Google Analytics 4; the best practice is always to check before speaking with a client.

In a conversation with a potential client, when the discussion moved to how long it would take to implement the initial tags, the quote was 20 hours based on reviewing the site. Again, the question is why it takes so long. The conversation went on to discuss how the process is managed. The key points are the level of detail that is required, and client input is involved. From a financial standpoint, the client had no issues.

It is acceptance that no one is ever on your schedule. One follow-up message to the client, and there has been no response. Observing the opportunities in the market, clients are seeking the lowest common denominator, which is the lowest amount invested for the greatest return.

Measuring results takes time, effort, and knowledge. How the market itself values it right now is puzzling. The chatter in the market shows that expanding my knowledge and unlocking the value with improved solutions will create better engagements.