If you run a Shopify store, email marketing isn’t just a side hustle anymore.

AI has changed everything, and it will continue to do so.

There is a huge opportunity here, but most Shopify stores are totally blowing it. I personally see it every day.

Let me tell you why.

SEO is Getting Destroyed by AI

Remember when you could just crank out a few blog posts on your Shopify store or WordPress website and watch the traffic roll in from Google?

Yeah, that party’s pretty much over. Google’s AI-generated overviews are pushing organic traffic straight off the cliff.

I’ve been writing on the internet since 2003. I remember when I could get on the first page of Google by writing about almost any topic (even competitive ones).

Anyway, the reality is that blog posts won’t magically bring many free customers anymore. You need to build your own audience.

The absolute best way to do that is still good old-fashioned email marketing.

People still read their email.

Unlike blog posts, emails aren’t a one-shot deal — you get multiple chances to reach and connect with customers.

How 99% of Shopify Stores Get Email Wrong

Most Shopify stores treat email like it’s a never-ending Black Friday:

“Here’s 20% off!”

“Wait, another flash sale!”

“Guess what? 20% off again!”

After a short while, your emails start looking like the flyers you throw out before you even flip through them. Nobody likes spam, even if it’s well-intentioned spam.

You should treat email marketing like you used to treat blog posts.

Your emails should teach your audience something valuable.

Explain why your product uses the best materials, how to use it better, or help solve a problem your customers might not even know they have yet.

AI Makes Good Email Way Easier

I already mentioned that AI is destroying SEO and organic search.

But there is a good side to AI too.

Writing smart emails and planning educational content used to be a huge headache. Who has the time?

But now AI can help you organize and write incredible email content in a fraction of the time it used to take. It can also help you reformat old blog posts into interesting email content.

I use beehiiv for my own AI newsletter as well as for many of my Shopify clients.

It is great for growing a newsletter.

Speaking of which, now is a great time to sign up for my AI tips newsletter

AI Visuals

Here’s my favorite part about AI: visuals.

People love images — they make your emails way more interesting and educational.

But who has time to create custom infographics or visuals all day? This is where Cartario comes in.

With Cartario, I quickly whip up unique visuals and infographics that actually explain things, make emails look polished, and keep customers reading.

People want you to give information quickly and easily. Here is an example of an image that works well in an educational email.

It is much easier to see this point in a quick visual than it is to read the same thing in a long and boring blog post written in tiny font.

Want to Do Emails the Smart Way?

We help Shopify stores build their email marketing system and often double their sales.

We can even train a custom AI chatbot on your Shopify store. We can set it up to collect even more emails and dramatically cut down on the number of customer inquiries and complaints. (Most of the AI chatbots are gimmicks, but we can set up a useful one.)

Want us to check your current setup? We offer a free audit — totally worth it.

👉 Get Your Free Audit Here

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