Strategies for Seasonal Advertising and Year-end Transition in Auto

Now is the time to focus on maximizing your digital advertising opportunities this holiday season and preparing for automotive year-end transitions. Shopper interest is still expected to spike before and during the holiday season, despite lower inventory levels. When new leads feel scarce in January you can continue working leads from the holiday months that haven’t converted — especially if inventory pressure starts to ease. 

Adpearance recently hosted a webinar to share strategies for seasonal advertising and year-end transition in auto. Fill out the form below to watch now and get recommendations for your holiday campaigns and techniques to push the latest models using the most relevant tactics.

In this webinar we share:

• Recommendations to create successful seasonal digital advertising campaigns for search, display, video, and social.
• Tips to maximize the impact of your seasonal campaigns by leveraging dynamic inventory, geo-expansion, and discovery campaigns.
• Digital Advertising strategies to help you prepare for new model-year releases and to leverage Dynamic Inventory ad tech.
• How to avoid seasonality in your SEO to stay relevant year-round.

Fill out the form below to view the webinar.

With more than a decade of experience in automotive, we’re passionate about digital marketing for dealerships and ready to help make this your best year yet. Are you interested in reviewing a custom digital marketing strategy for your dealership? Contact us for a free digital analysis today.

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