Is Digital Marketing in the Age of AI, Still Relevant for Web Developers?

As developers a majority of our time is spent on crafting functional Apps, we pay good detail to problem solving, UX and clean code, All while making sure that the backend systems are sufficient robust. In my experience most developers always have this unresolved question “Digital marketing… is it still relevant today?” Yet in rare cases do we fully apply ourselves when trying to answer this question as we often view this field as an alien that is completely unrelated to the everyday work that we do.

In today’s digital economy our end users will always be doing things online, it is of this reason most startups tend to think that their product will survive the competitive market on it own. In my observation it always seems that the general idea is that Build it, and they will come, right? Not quite. Understanding your competition in any market is absolutely essential for a brand to survive. After all, we are all consumers, regardless of our status or technical skill. with the rise of AI making online searching and discovery twice as efficient, do organizations still need to invest heavily in digital marketing?

Digital marketing, at its core, is an umbrella term encompassing a fascinating blend of disciplines like technology, branding, customer relations, and consumer behavior. For this digital economy, it is crucial for all of us to strategically position ourselves. Whether you are offering a service, a skill, or running any kind of business. As a software developer myself, I am starting to see the world not just through lines of code, but through the lens of connectivity and visibility.

We can build the most innovative, problem-solving App humanly possible but then if no one knows it exists, it might as well be a beautifully architected ghost siting there on the internet or cloud. A strong understanding of digital marketing principles allows us to offer more comprehensive solutions to our clients. This means We can build not just a website, but a website that converts online traffic to actual costumers. This thus makes us more valuable and competitive to this ever changing field of technology.

So, is Digital Marketing Still Relevant?
A solid YES from me
It is not just relevant it’s evolving. Digital marketing, powered by AI, is becoming more intelligent, more personalized, and more essential than ever. As developers, we are strategically positioned to not just adapt to these changes but to shape them. We build the platforms, we implement the tracking, we optimize the performance. In my opinion we are the unsung heroes behind effective digital marketing campaigns.

In my next blogpost I will start everything from scratch, how I would have started my web development journey and How does SEO fits in all of this

What are your thoughts? How are you seeing AI influence your approach to web development and marketing? I would never ask you to buy me coffee but I appreciate your feedbacK AND comments.