It’s easy to get overwhelmed when you start talking about digital marketing basics with so many different tools, tactics, and strategies and new social media channels coming out almost every week.

It’s hard to know where to even start and that’s why in today’s article I am gonna cover three fundamental digital marketing basics so you can build profitable and high-converting digital marketing campaigns.

Digital marketing is often made to sound overly confusing but it doesn’t need to be a simple truth is that digital marketing is just waiting for its marketing but done digitally deep.

I know, but while there are a lot of similarities between traditional and digital marketing, there are also some key differences that can mean the difference between a winning campaign that makes you money and a losing campaign that gets you nowhere.

Step one isn’t all that different between traditional and digital marketing.

Define your target market First Digital Marketing Basic

Before you do anything, you first need to identify and clearly define your target market and who it is that you’re trying to reach.

This is crucial because your target market Will dictate how you advertise where you advertise and what you advertise as example, you’re going to want to use a very different message to market to a 63-year-old grandmother who likes gardening and lives in Oregon.

Then you are to a 22-year-old male who’s a recent college grad who likes CrossFit and lives in Florida.

Both of these markets are likely to respond to completely different image messages and they likely hang out in different places online.

Clearly defining them first allows you to target them better, which saves you time and money by not marketing to people who are unlikely to care about what you’re offering once you’ve identified your target market and to find who they are, what they like, and where they hang out online.

Create content that looks native

It’s time to move to step two, which is to create content that looks native to the platform.

It’s on native content that is really just fancy talk for saying content that looks like it belongs there.

This means taking look at how others are using whatever platform you want to be using and then leveraging and creating content that feels like it fits there.

Now there’s an important note here, whatever content you create, whether it’s an advertisement and article post or image, you want to walk a fine line between fitting in and standing out.

The best way to describe this is that you want your content to stand out, but for the right reasons not because it looks like it doesn’t belong there.

A few examples of native content that fits in while standing out would be taking the great and unique product to brand pictures for Instagram and writing compelling and thought-provoking articles on LinkedIn.

Keeping your Facebook ads friendly social and human and keeping your tweets on Twitter short and engaging and at all times be sure to deliver a clear and consistent brand message.

So your results get compounded over time.

Track how your campaign is performing

One of my favorite things about digital marketing is the ability to track how your campaign is performing.

Unlike traditional marketing where you’re not really sure how many people saw your message or if they did anything about it with digital marketing, you can measure everything.

In fact, there’s almost too much information so it can be easy to get overloaded and overwhelmed, which is why I almost always suggest simplifying it as much as possible, which usually allows us to narrow it down to one key metric to watch and measure.

So if your goal is to get people to see your message.

They measure a metric called impressions, which is how many times your ad was shown.

And if your goal is to get more clicks to your website, landing page, or shopping cart, then watch and measure a metric called clicks to the website.

And if your main goal is to have people take a certain action online, then watch whatever metric best aligns with that, whether it’s conversions, call clicks, or key page views.

The best way to start is to just pick one and then measure how things are performing.

So you can find ways to tweak and improve it over time. So thanks so much for reading.

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