In today’s digital era, it has become very important to promote business online, but when it comes to paid advertisement, the two biggest names are Facebook Ads and Google Ads. Both platforms have strengths, but their purpose, audience and advertising method are completely different.

1. What is Facebook Ads?

Facebook Ads is a Meta Company advertising tool with which you can run ads on Facebook, Instagram and audience networks.

This is a “Disruptive Marketing” method — that is, the user is not looking for anything, but you force him to stop by showing an interesting ad.

Key features:

• Targeting based on Interest, Age, Gender, Location, Behavior

• Visual content (image, video, carousels)

• Low CPC (cost per click)

• Beneficial in increasing Brand Awareness, Page Likes, App Installs, Website Traffic

2. What is Google Ads?

Google Ads is an internet ads tool of Google, that is, when a user searches for a product or service, then you can show him ads.

Some of the ways are as follows –

•Search Ads — appear on top of search results

•Display Ads — banner/image ads on websites

•YouTube Ads — in video format

•Shopping Ads — for Ecommerce products

Key Features:

•High Buyer Intent

•Targeting through keywords

•Fast lead generation

•Measurable ROI and conversion

Who is better for whom?

3. Facebook Ads is better if:

•You are building a new brand (need awareness)

•You have eye-catching visuals (like fashion, food, travel)

•You want to “influence” the audience

•Your budget is low and you need more reach

4. Google Ads is better if:

•The user is already searching for something with intent (need leads)

•You want immediate sales

•Your service is local (like doctor, electrician)

•You want to bring qualified traffic through keywords

Conclusion
First of all, find your purpose. If you have a brand and you want to go viral, then Facebook Ads will be best for you and if you want your business leads or immediate conversion, then you should use Google Ads and in the end, if you want to play the long game, then use both Google and Facebook Ads Combined