21 Ways To Generate Consistent Leads For Your Online Business

What is Lead Generation?

Lead generation is the process of attracting prospects and converting them into someone showing interest in your company’s products or services. It is a way to warm up your potential customers to eventually buy from you.

A lead is a person who has shown interest in your company’s offerings. In the online world, a person is a lead when they have given their email id or phone number in exchange for something free.

How does online lead generation work ?

Essentials for Lead Generation

Let us look at the essentialcomponents to generate leads

Call to Action (CTA)

This is a button,image or message on your content(post,blog, ad etc) that tells visitors to take the action you would want them to. The CTA link takes them to the landing page. The CTA on the landing page helps to convert a visitor to a lead.

Landing page

The page where the visitor lands. It has only one objective of capturing the leads. The landing page will have information about your offer or freebie.

Lead Capture Form

This is placed on the landing page and capturesthe essential information of the visitor like name, email, contact etc

Offer

This is the freebie or lead magnet which is offered on the landing page to the visitor. It has to be valuable so the visitor will exchange essential information to get it. eg- eBook, webinar, challenge etc

Once the landing page is complete with all the essentials , the next step is to drive traffic to this page using different strategies and generate leads.

21 Lead Generation Strategies

These strategies will help you drive traffic to your landing page and generate leads. Choose only those that are best for your business and implement them consistently.

· Share a post on your Facebook page or profile with a link to the landing page

· Promote your landing page in other Facebook groups

· Go Live in your Facebook group or page and promote your offer

· Go Live on Instagram by collaborating with influencers to promote your offer

· Go Live in other Facebook groups

· Use Facebook and Instagram stories to promote your freebie

· Offer a free webinar that is valuable and promote your offer at the end

· Run a challenge on Social media

· Share a post on Instagram

· Collaborate with influencers for guest posts

· Create a YouTube video

· Promote your leadmagnet/offer by email

· Leverage other Social media platforms like Pinterest,LinkedIn,Twitter etc

· Create a Podcast linking it to your offer

· Write a blog on how to solve a problem of your target audience

· Offer a free masterclass

· Share client results as a post or video and link it to your offer

· Connect with potential clients in DMs.Don’t sell directly but offer value

· Use paid ads (FB, Instagram,Google, Pinterest, LinkedIn)to promote your offer and generate leads

· Speak at events to establish your authority and promote your offer

· Generate leads through referrals

Start Generating Leads…

Now that you have understood the different aspects of lead generation,you must be wondering “Where do I start?”

1. Define your dream customer

2. Create your lead magnet

3. Build your landing page with thelead form and a thank you page(Lead generation funnel)

4. Integrate the landing page with an email responder to deliver the lead magnet

5. Start driving traffic to your landing page that will capture leads.

Do you have a lead generation process in your business?

Which strategy do you use to generate consistent leads?