How BuzzFeed Leveraged Evergreen Content and Social Media Marketing Services to Drive Massive…

What Is Evergreen Content?

Evergreen content is content that stays useful and relevant over time. Unlike news or trending topics that fade fast, evergreen pieces continue to attract readers for months or even years. Common examples include how-to guides, lists, tips, tutorials, and quizzes.

Why Evergreen Content Works for BuzzFeed

BuzzFeed is known for its fun and shareable content. But what really keeps its traffic strong is how they use evergreen formats like:

• Listicles: Posts like “21 Cooking Hacks You’ll Wish You Knew Sooner” are easy to read and stay helpful.
• Quizzes: BuzzFeed’s “Which Harry Potter House Do You Belong In?” quiz gets traffic year after year.

These types of content attract people through search engines, social media, and even direct shares among friends.

They Keep Old Content Fresh

BuzzFeed doesn’t just publish and forget. They go back to old articles and update them. If a travel list from 2022 still gets visits, they might add new destinations or better images to make it feel current. They also turn popular posts into videos or infographics.

Smart SEO Helps Evergreen Content Rank

BuzzFeed makes sure their evergreen posts show up on Google by:

• Researching high-traffic keywords
• Writing clear titles and useful content
• Linking old content to new posts
• Updating articles regularly

They also optimize images and videos to keep people engaged longer.

They Share Evergreen Content Again and Again

BuzzFeed reposts top-performing content on Facebook, Twitter, and Instagram. This keeps older articles alive. During holidays, for example, they’ll share older lists like “Top 10 Halloween Movies” or “Best Thanksgiving Recipes.”

They also personalize what people see based on interests and past clicks.

One-Time Posts, Long-Term Results

Evergreen content is great for revenue, too. BuzzFeed uses these pieces for:

• Sponsored articles: A cooking list may include promoted kitchen tools.
• Affiliate links: Travel lists may link to hotel or flight booking sites.
• Ad placements: More traffic means more ad views.

By using evergreen content, they create long-term value from just one post.

What You Can Learn from BuzzFeed

Businesses can use similar strategies to grow their traffic and brand. Here’s how:

• Create content that stays useful: how-tos, tips, product comparisons
• Add fun elements like quizzes or lists
• Make sure your content is optimized for search engines
• Refresh your old blogs regularly
• Reshare evergreen posts on social media, especially during relevant times of the year

If you’re looking to promote your content across multiple platforms, explore social media marketing services that make your evergreen content reach the right audience.

Final Thoughts

BuzzFeed proves that when you invest in timeless content, you get long-term traffic, better engagement, and more revenue. Instead of always chasing trends, create content that keeps working for you.

Want to see the original detailed guide? Read it here: https://www.pennep.com/blogs/how-buzz-feed-used-evergreen-content-to-consistently-drive-traffic