At Trueberry, a premier branding & advertising agency in Calicut, Kerala, we take pride in shaping meaningful narratives and crafting impactful campaigns that elevate our clients’ brands to new heights. One of our recent highlights was the creation of a striking and emotionally resonant poster for Hillwood India, a top-tier timber and wood solutions brand in India.

A Campaign Rooted in Legacy and Trust

With over 75 years of trust, Hillwood has become a household name in the timber industry. The brand stands for quality, strength, and timeless craftsmanship. To reflect these core values, we conceptualized a campaign that would connect deeply with the Kerala audience, who value tradition, durability, and authenticity.

Who better to be the face of this legacy than Renji Panicker, the celebrated Malayalam actor known for his commanding presence and integrity? As Hillwood’s brand ambassador, Renji Panicker effortlessly embodies the brand’s core values — trust, strength, and tradition.

Our Creative Approach

As a leading advertising agency in Calicut, Trueberry was entrusted with the complete creative direction of the campaign. We focused on crafting a visual language that communicates both strength and warmth. The poster features Renji Panicker in a traditional woodwork setting, symbolizing the deep-rooted heritage of Kerala’s carpentry traditions and Hillwood’s commitment to quality.

From tone and texture to expressions and backdrop, every detail was carefully planned and executed. The result? A poster that not only showcases the product but also tells a story — one of trust, skill, and endurance.

Why Hillwood Chose Trueberry

Trueberry is not just a branding agency in Calicut; we are storytellers, strategists, and visual architects. Hillwood India chose us because of our ability to capture the soul of a brand and translate it into compelling visual campaigns. With our deep understanding of the local culture and design aesthetics, we ensured this campaign felt both relatable and aspirational to Hillwood’s audience.

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Final Thoughts

This campaign is more than just a poster. It’s a celebration of craftsmanship, legacy, and local pride — all brought together by Trueberry’s creative vision and Hillwood’s trusted brand name. As always, Trueberry remains committed to delivering branding experiences that make lasting impressions.

Looking for a creative partner who understands your brand and brings it to life with innovation and strategy? Trust Trueberry, your go-to branding & advertising agency in Calicut.