A savage take on how most brands are posting into the void with zero audience clarity.

💕 Hello. Chisom here. Kindly support this article by staying for at least 30 sec so it can count as a read, Thank you lovely💕

Let’s be honest.

Most brand content sounds like a drunk broadcast on a faulty speaker. Loud. Repetitive. Random. And absolutely misdirected.

You’ve seen it, the endless carousels, awkward product shots, empty inspirational quotes, and vague captions like “We’re here to serve you” (girl… who is “you”?). Every scroll feels like a scream into the void, brands begging for engagement without giving their audience a reason to care.

But here’s the thing no one wants to admit:

Nobody is listening to you, because you’re not really talking to anyone.

You’re Not Creating Content. You’re Copying Vibes.

Most brand content doesn’t actually come from clarity, it comes from panic.

🎀 “Let’s just post something for Monday.”

🎀 “Our competitor did a reel like this.”

🎀 “People like quotes, right?”

And just like that, your brand voice becomes a messy echo of everything else online.

No tone, emotion or target.

The problem isn’t visibility , it’s identity.

You don’t sound like a brand. You sound like a template.

And when everyone is trying to sound “professional,” “trendy,” or “aesthetic,” they all end up sounding the same: empty.

Audience Clarity Is Not Just Demographics. It’s Obsession.

Knowing your target audience isn’t about age ranges and income brackets, it’s about emotional data.

🎀What do they secretly hate?

🎀What’s embarrassing to them?

🎀What TikTok sounds live rent-free in their head?

🎀What pressures do they wake up with on a Monday morning?

If you can’t answer that, your content won’t stick. Because people don’t engage with brands, they engage with reflections of themselves.

If your audience doesn’t see themselves in your posts, they’ll scroll right past.

They won’t say, “This isn’t for me.”

They’ll say nothing at all.

So, Who TF Are You Talking To?

This is your cue to pause the scheduling, mute the trending audio, and ask:

Does your brand actually have a POV, or are you just filling a content calendar?

Your brand’s point of view is the difference between a community and an audience. One listens. The other connects. One watches. The other cares.

Great brands don’t talk to everyone, they talk to someone, clearly and repeatedly. And the right people feel seen, even if others don’t.

So next time you’re about to post, ask yourself:

“Would the person I’m trying to reach actually care about this?”

And if the answer is no, don’t post it.

Stop performing content.

Start having a conversation.

Talk like you know who’s listening.

Because right now It sounds like you’re just talking to yourself.

💌Ready to Make Your Brand Unforgettable?

I’m Chisom Ebenezer — the mind brands call when they’re tired of looking pretty but selling small. I don’t just curate vibes, I build emotional worlds that turn muses into loyalists and visuals into revenue.

If you’re building a fashion brand in Africa and you’re ready to do it with depth, edge, and strategy —

then I’m your girl💕🎀

Let’s turn your brand into a movement.

DM me. Refer me. Or just say hey.

Because the next luxury label people won’t stop talking about?

Might just be yours.