What is Digital Marketing and What is its importance in the current scenario?

By Digital Marketing 04/02/2023 Articles, digital-marketing 0 Comments

Digital Marketing: Digital marketing is a type of marketing that involves the promotion of goods and services through digital channels like the internet, websites, e-mail, and many more. The main objective of digital marketing is to get benefits for providers as well as customers.

Types of Digital Marketing:

Content Marketing
Search Engine Optimization (SEO)
Pay Per Click (PPC)
Social Media Marketing
E-mail Marketing
Mobile Marketing
Affiliate Marketing

Importance of Digital Marketing:

In the Current World everything is going online ranging from buying a small ink filler to selling a huge machine so going business online makes sense in every sector.
Digital helps an organization or a company to track the behavior of a consumer.
It helps in pulling a large amount of audience to the site which leads to sales
We can track the return on investment (ROI) spent on the promotion of goods/services.
Solving issues for customers is made easier through the digital medium.
Digital marketing helps to build the trust of customers.
It helps a small company or an organization grow its brand awareness easily.
We can target the right category of audience/customers through digital marketing.
Online presence helps in the improvement of interaction with customers
Retargeting customers is made easier through Digital Marketing