Digital Marketing

Digital marketing refers to the promotion of products or services using digital technologies, including the internet, mobile phones, display advertising, and any other digital medium. It aims to reach a larger audience through various digital channels and uses various tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and influencer marketing to drive traffic and sales. The key objective of digital marketing is to connect with the target audience and convert them into customers.