The Art of Recruiting: Finding the Right Affiliates for Your Program

You may not think of your job as an art or even an exact science regarding recruitment. However, shifting your perspective may be exactly what you need to create an appealing affiliate program that content creators will want to join. Perfect the art of recruitment with Publisher Finders, your one-stop shop for finding and recruiting creative affiliate publishers who will take your brand to a whole new level. Keep on reading to find out how to do so.

Step 1: Build Strong Relationships

There are many ways that you can complete this step whether it be establishing clear communication channels, providing regular affiliate support and updates, or offering incentives to motivate and retain affiliates. Better yet? Why not try all three?

Establishing clear communication channels will make it so you won’t leave your affiliates guessing on what their next step should be. Clear communication develops a reliability and level of professionalism that is essential to your affiliate program. This also applies to providing regular support and updates. This can include affiliate newsletters and emails that keep your affiliates updated on any new promotions, coupon offers, or product launches they can share with their online followers.  Once again, communication is the key for a smooth sailing ship. Getting affiliates excited about your brand is an essential element when it comes to perfecting the art of recruitment, and for retaining quality affiliates. Affiliate web publishers and content creators have to figure out how best to promote your brand. The more they know about your company and it’s products or services, the easier it will be for them to connect your brand to their followers. Offering incentives to motivate and retain affiliates is going to be what makes them want to continue partnering with you. These efforts demonstrate that you value their work and are willing to reward them for it.

Step 2: Provide Value to Affiliates

Building on step 1 is going to mean this value you instill in your affiliates only continues to grow. There are many ways this can be done, but the three that will yield the biggest turnout are by offering competitive commission rates, exclusive discounts and promotions, and by offering regular incentives and bonuses for top-performing affiliates. This may seem like a given, but sometimes appreciation can get lost in the midst of work. It is important to make sure that this step is not forgone.

Step 3: Expand on the Incentives for Affiliates

Providing only these incentives are not enough. It all comes back to having strong communication channels to let your affiliates know all of the perks upfront during the recruitment process in order to prove that your affiliate program is the best match for them.

Offer commission bonuses for high sales. Sometimes all affiliates need to work harder is a push in the right direction. This can come in the form of commission bonuses for high sales. Money is motivating. It’s just a fact. Another way is to provide access to exclusive products and services. This is like a sneak peek into what they can get if they choose to work with you in your affiliate program and feel special while doing it with the exclusivity that they are getting access to. A third way is to consider offering non-monetary incentives such as recognition and rewards. It circles back to valuing your affiliates in your program. Recognition can be just as valuable as money when it comes to giving credit where credit is due.

Perfect the art of recruitment in just three easy steps. It doesn’t get any simpler than that. Not sure? Start a FREE  two-week trial of Publisher Finders today and get started on the right foot! You won’t regret it.