Managing Online Reviews for Your Spa Business

Online reviews are a critical resource for shoppers who are reading more reviews than ever before. These reviews can make or break their decision to purchase from your spa business. 

Shoppers aren’t looking for a perfect score on every review but they are seeking out the information they need to make confident purchases. Create the best first impression possible with a proactive reputation management strategy.

Creating a Reputation Management Strategy

Negative reviews can impact more than individual purchasing decisions. Reviews affect your spa business’ reputation, influence the success of your SEO efforts, and your ability to grow your business online. Spa businesses with successful online reputations have a high volume of positive reviews. At Adpearance, we use a combination of technology and expertise to increase both the quality and number of reviews for your business.

Soliciting More Quality Reviews

It may not come as a surprise that customers are more motivated to write a review for a particularly exceptional or poor experience, missing the spectrum of all the nice experiences in the middle. However, customers are much more likely to write a review when you simply ask them to and make it as easy as possible to execute. 

Automate your review management requests by integrating a service like Podium with your DMS. Podium allows you to solicit customer reviews via text or email, but because of how regularly shoppers use mobile devices, Adpearance utilizes the text messaging feature. A bonus to using text message solicitation is that customers are likely already logged into review platforms like Google, Facebook, or Yelp on their phones. Sending a text that includes a link to a review platform is super user-friendly.

Responding to Every Review

Like any other customer interaction with your business, people want to feel heard. Once you have launched your plan to solicit and capture more customer reviews, you need a viable process for promptly responding to them. Responding to a less-than-stellar review with a quick response may turn a negative experience around and make a good impression on other potential customers who read the review. 

In general, you can’t delete negative reviews, but not all reviews are appropriate for your spa business. Inappropriate reviews containing hate speech, off-topic reviews, or reviews with a conflict of interest should be examined against platform guidelines and reported.

Next Steps

Are you ready to boost your star rating but need support to handle an influx of reviews? Adpearance can help! Get the conversation started with a free digital analysis to assess your current reputation management strategy and see how it compares to the competition.

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