Project 28: Malcolm Xavier’s Journey of Creative Exploration

In a world where social media dominates the landscape of creative expression, many artists struggle to gain recognition and monetize their craft. However, Malcolm Xavier has found a way to not only stand out amongst the crowd but also turn his passion for art into a thriving six-figure business. “Project 28” is the culmination of Malcolm’s dedication and hard work as he created 28 new art pieces in just 28 days, taking his fans along on the journey via social media.

Malcolm’s story is particularly inspiring because of the challenges he faced as an African American artist in a field where opportunities for creators like him are scarce. Recent studies suggest that major US museums predominantly feature artwork created by white male artists, leaving little to no space for African American artists. Faced with this reality, Malcolm decided to forge his own path and use social media to build a community of engaged art collectors, driving traffic through various campaigns while creating a unique experience for his supporters.

His efforts have paid off in the form of various successful endeavors, including being featured on multiple social media platforms like NTWRK, Huddln, Complex, Vuulm, and even NBA player Spencer Dinwiddie’s Web3 app, Calaxy. As a self-taught artist, Malcolm has also dedicated himself to learning about digital marketing, which has helped him secure contracts with businesses like Red Eye, a natural hemp product company based in Chicago, where he now serves as the head of creative direction. His unique style of abstract portraits is now featured on rolling papers packaging and vending machines in dispensaries across the United States.

Malcolm’s journey has been filled with highlights, including collaborations with superstars like Gucci Mane, Project Pat, Shawty Lo, and P Dope, alongside over 2500 mixtape covers that flooded streaming music apps like Datpiff and LiveMixtapes. In 2022, his schedule was packed with weekly live streaming shows, pop-up shops, charity events, podcasting, and daily management of his online art store. Despite his busy schedule, Malcolm shows no signs of slowing down and has partnered with NTWRK, a curated live stream shopping experience featuring the world’s best creators.

As Malcolm prepares to unveil “Project 28” on February 28, 2023, many collectors and tastemakers eagerly anticipate the auction of his abstract portraits, featuring familiar faces from his community. Malcolm’s unique presence and approach to making art more accessible to overlooked communities and lacked representation has resonated with many. To learn more about the artist Malcolm Xavier and his journey, visit his official website at http://malcolmxavier7.com.