Success Stories, May 31, 2015

Background

VIASMS (https://www.viasms.pl/) is a loans company based in Poland who provides short term micro loans to consumers. VIASMS wants an engaging mobile advertising idea to engage users in a quiz-type game whereby a reward is provided to users who successfully complete the game i.e. a 20% discount voucher on loans.

VIASMS requires a quick turnaround time for the mini game creation, in order to meet their schedule for their end-of-year promotions.

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CAMPAIGN

A ‘Guess the Item’ quiz is designed such that users have to correctly guess a series of rotating, darkened objects. The challenge in creating this campaign is in ensuring that the discount vouchers are being distributed on a limited basis, and only to qualified leads who provide their personal information. To accomplish this, a minimum game score is set.

• Duration: 4 weeks
• Distribution Channels: Email Broadcast, Online Banners
• Mini-game: What’s That?
• Call-to-Action: Download discount voucher