Stage of the Sales Funnel

You know how much people have started preferring the videos over texts and there is no need to further give explanations about it. You can consider yourself as an example. And, we think it would be rude to ask you question whether you will prefer text or video; of course, videos, sorry for bothering you.

Many people have heard of the sales funnel. It is a concept used by many businesses to help them generate more leads and sales. In this article, I’m going to take you through the different levels of a sales funnel and how videos can be utilized on each one.

What actually the sales funnel is?

You may have heard of the sales funnel, but are unsure exactly what it is. In short, a sales funnel is a process that helps you structure your sales campaign and grow leads into paying customers. Many businesses use different types of concepts to explain the sales funnels to increase their effectiveness. But we will dive deep into this topic and we will explain to you the whole seven stages which are actually made up of the sales funnel. Before we jump into the stages of the sales funnel, you must know how this sales funnel works and how a complete sales campaign is designed and constructed in order to generate productive sales.

How sales funnel work?

Are you aware of the terminology most commonly and frequently used in business language which is sales lead? If yes then you must be a part of this field but if not then we assume that you are a novice and are just here to learn. And, learners never fail and we really appreciate people who want to learn.

A sales lead is a person who is a potential client means he/she is not currently a client but your sales campaign or sales pitch can convert that lead into an authentic client. Because when a person is just a lead, he/she is on verge of being a client or not. And, it’s your pitch that will push him/her to any side. As our topic is related to videos that are greatly related to lead generation. But we will come to the video segment later. First, we need to sort out some basic concepts.

Sales funnel is actually an alternative terminology of lead conversion into confirm client. And, the process by which the ultimate product is confirmed client is called the sales funnel. The sales funnel is a tool that marketers use to help them attract prospective customers and convert them into paying customers. The funnel focuses on the customer journey, starting with awareness and leading right up to purchase.

A sales funnel is a series of steps that a buyer takes to buy your product or service. This can be a series of emails, phone calls, or visits to your website. It’s not the same as a sales process, which is the whole way you sell. A sales funnel is just one of many tools for getting prospects to buy from you.

The goal of the sales funnel is simple: to turn as many prospects as possible into customers. To do this, marketers must create a path that leads from awareness to a sale. This starts with acquiring prospects’ attention, then leads to conversion, and finally closes with repeat purchases.

In order to convince a lead to be your permanent client you play different cards to engage him/her and through this whole convincing process videos, animations, and images play a vital role.

The sales funnel guides you about your business progress too

The sales funnel is important for any business because it helps you to identify where your customers are at any given time and what they’re looking for. It also gives you an idea of how many people are interested in your product or service and if they’re buying anything at all.

If you want a breakdown of your business and want to know whether your business is going in the right direction or not. Simply call your lead generation department and ask them for the report for the last month. Suppose you launched a cosmetic product six months ago and you listed that product on an online store but the sales are not enough to satisfy you. So, first thing first, you need to check the leads on that product. Generate the report and you will find the answer. Your product actually is not getting the interest of the people and is not tempting the audience and this is the first step of the sales funnel that audience must at least have a look at your product.

Once you are done analyzing your lead report, you can move further and decide on the product and whether you want to continue selling that product. And, if you are eager to continue selling that product even after the dry response from the audience then what changes do you need to do in your marketing campaign? So, the sales funnel actually shows you the mirror of your progress and where you are headed too. And, believe us sales funnel never guides falsely.

Breakdown of sales funnel’s different stages

A sales funnel has how many phases, and how long does it take for a lead to become a customer? The answer to both of these queries is determined by your strength and the working principles of your firm. Most sales funnel templates feature 5–7 stages which they again classify into three different classes the top, middle, and bottom of the funnel. The time it takes for a potential consumer to become a paying customer will vary depending on the functionality and effective tools of your industry, products, and services, and most importantly your target audience. And, here we mean the type of target audience and to be more specific which class and field they are from.

Whether you’re new to sales or want to create an organized, well-run sales department at your firm, using a sales funnel template can assist. You can buy a pre-made sales template or create your own with as many or as few phases as you want.

Now coming back to our main topic, we will dissect every stage of the sales funnel and we will show you the correct ways to use videos at each step from a different perspective and by giving real-time examples. Readmore…