Success Stories, April 17, 2016

Background

KFC Indonesia holds a real life event in stores country-wide, ‘Hot Bucket Challenge’ whereby customers can win prizes based on the quickest time it took them to finish eating 5 KFC chicken pieces.

KFC wants a mobile marketing campaign to generate buzz and awareness of the actual event happening in-store and to get users to virtually participate in the event through gamification, across multiple devices / screens.

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CAMPAIGN

To tie-in with the actual experience of the in-store “Hot Bucket Challenge” competition, users have to feed the KFC colonel by tapping on the bucket within a limited time period. The quicker they finish the bucket, the higher their game score.

• Duration: 2 weeks
• Distribution Channels: Twitter, Facebook
• Mini-game: Grab and Drop
• Call-to-action: Visit KFC Hot Bucket Challenge Website