Success Stories, April 18, 2016

Background

Based in London, Vitamin Talent (VitaminT) is a creative recruitment agency specialising in in the fields of marketing, design and development, offering creative and digital roles for start-ups and mid-sized companies. In order to attract creative professionals’ attention in the UK market, VitaminT launches a retro, quirky Hook-a-Duck game.

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CAMPAIGN

Branded Mini-Games developed a “Hook-a-Duck” game for VitaminT. The game challenges users to hook as many golden ducks as they can in 30 seconds.

In “Hook-a-Duck” the golden ducks are quite difficult to catch, but with the VitaminT booster the players can hook the ducks much easier. The golden ducks represent the ‘golden’ talents that VitaminT is looking for in order to help companies hire them. The game rewards the top 10 highest ranked players with a chance to win a fancy golden rubber duck.

Campaign duration: 1 year
Channel: website, email marketing, social media
Mini-Game: Reel them in
Call-to-action: Visit website