Short Courses in Digital Marketing
Whether you’re looking to hone your skills or get started in digital marketing, there are plenty of short courses out there to help you learn about digital marketing.
The online learning platform Udemy offers a number of free digital marketing courses that combine videos, quizzes and sample projects with checklists to ensure you build the right skills.
Fundamentals of Digital Marketing
Whether you’re a digital marketing professional or just looking to learn some basics, there are several short courses available online. These courses are taught by industry experts and provide a comprehensive overview of the field.
Google’s Fundamentals of Digital Marketing is a 26-module course that’s aimed at beginners and covers a range of topics including analytics, e-commerce, and social media. After completing the course, you’ll receive an industry-recognised certification from Google.
HubSpot Academy is another popular online learning platform that offers a number of digital marketing courses. All of their courses have been vetted by industry experts.
Alison is another good place to look for free courses. It’s a popular platform for learning junkies, and offers a wide range of courses on different subjects, as well as free virtual diplomas.
Referral marketing is a type of marketing strategy that uses customer referrals to expand a business’s customer base. This is a very effective marketing tactic and has been used by some of the world’s most successful companies.
Advanced Digital Marketing
Whether you are a business owner or a student looking to learn digital marketing, there are many short courses available on the internet. Some of these courses are free while others offer a certification upon completion.
The Semrush Academy offers several free digital marketing courses to help you learn the nitty-gritty of search engine optimization (SEO) and pay-per-click (PPC) advertising. Each course covers a particular channel, with detailed checklists and tips that are proven to work.
Another option on the higher end of the scale is Springboard’s full-stack digital marketing course. This takes things up a notch from the standard video tutorial approach, offering mentor-led courses and community support for a more comprehensive learning experience.
This certificate course covers digital marketing and social media management. You learn about creating content and campaigns, building and measuring your ROI and developing effective strategies for growth. It is perfect for both beginners and experienced marketers.
MIT Sloan Advanced Certificate in Digital Marketing
MIT Sloan, one of the most respected institutions in the world, offers an advanced digital marketing certificate online for business leaders. This Strategy and Innovation-track program combines digital marketing skills with a deep understanding of social media for an elite credential that adds value to your resume and your business.
Besides MIT, a few other top universities offer short courses that teach fundamental and advanced digital marketing techniques. These programs offer valuable skills and insights that you can apply to your job, your family, or even your personal life.
A digital marketing certificate from a prestigious institution is a must for any career-minded professional seeking to take their skills and knowledge to the next level. These short courses cover the essentials of digital marketing and provide practical guidance to help you launch your career.
Brainstation’s Digital Marketing Bootcamp is a top-rated program that prepares students for marketing careers through extensive hands-on work on group projects with industry experts. It offers a variety of industry-specific training modules, and its graduates find jobs at companies including Mastercard, Google, and Microsoft.
UCT Digital Marketing
UCT offers a range of short courses in digital marketing, ranging from an introduction to the industry to more advanced skills such as search engine optimisation and data-driven marketing. They are perfect for business owners looking to boost their online presence or for professional marketers who want to update their skills.
They offer courses on various aspects of marketing, including social media marketing and content marketing. Students learn how to create and execute campaigns that boost website traffic and generate sales.
They also cover key areas like search engine optimisation and email marketing. They teach students how to create and design effective email campaigns and understand how to analyse data from a variety of marketing sources.