CONTENT MARKETING TRENDS IN INDIA 2023

Content marketing has become an essential part of any business, regardless of its size. The importance of providing good content to customers is increasingly being recognized by small and medium-sized businesses as well. As we move forward towards 2023, new trends are emerging in content marketing that will play a major role in driving businesses forward. In this blog, we will introduce you to the 8 most relevant content marketing trends for 2023, including Indian statistics.

Personality and Human Influences

The internet is becoming more and more personal, and as a result, businesses need to keep up with this trend. If content and advertising are designed for a broad mass and the user is no longer personally addressed, they will notice it. Users are becoming more aware of flat content and the need for authenticity and trust is growing. One of the best ways to gain trust is to have evidence of your work. Testimonials or influencers are good ways of building customer trust, but it is important that these are genuine testimonials and reviews. Appearing as the managing director of the company can also help build trust, as people tend to trust individuals more than products. Trust is emotional and interpersonal. If you don’t stand behind the brand, it will be hard to build trust. Companies like Apple, Tesla, and Microsoft have built personal brands and are successful in doing so.

User-Generated Content

User-generated content is the content that users create themselves and share on various social media platforms. This type of content can be used to create more content with fewer resources in less time. However, businesses need to have the right strategy to motivate users to create content and share it on other platforms. Platforms like Instagram and Pinterest have done this well. Businesses can create this type of content by hosting competitions where customers can win one of their products.

According to a report by Influencer.in, 79% of Indian brands plan to increase their influencer marketing budget in 2023. The report also suggests that Indian brands will increase their spending on influencer marketing by 60% in 2023.

Micro-Influencers

Influencer marketing has been a great way to bring products to customers through the presence and promotion of social media personalities. However, certain studies have showcased that big and powerful influencers with more than thousands or millions of followers lose credibility. Content marketing trends for 2023 show that micro-influencers are more effective. These influencers have fewer followers, around 1,000 to 10,000, but are more authentic and credible. Micro-influencers have built up their reach with the help of family, acquaintances, and friends, with whom they have a close relationship of trust. Working with micro-influencers can benefit businesses by providing more genuine recommendations that are often worth much more than those from larger influencers.

Short Videos

Video content has been popular for years and continues to be so. However, short videos on social media platforms such as Facebook or Instagram with stories or reels are gaining popularity. These short videos convey a particularly authentic impression that is difficult to achieve with text. Companies that use short videos appear more approachable, promote trust, and build long-term relationships with their customers.

According to a report by Wave.video, 94% of Indian marketers will continue to invest in video marketing in 2023. The report also suggests that 72% of Indian marketers will focus on creating more short-form videos in 2023.

Voice Apps

With the rise of smart speakers and virtual assistants, voice apps are becoming increasingly popular in India. As per a report by PwC India, the voice assistant market in India is expected to grow at a CAGR of 41% between 2020 and 2025. By developing voice apps as part of their content marketing strategy, businesses can cater to the growing demand for voice-based interactions.