This article is sponsored by growthaq.app a marketplace where you can buy&sell micro-apps and tools based on relevance in a specific industry, not MRR.

HubSpot is a leading software company that provides a suite of inbound marketing and sales tools for businesses. One of the key strategies that HubSpot has used to grow its traffic is the development of its side tools. These tools are not necessarily part of the core HubSpot product, but are designed to help users and potential customers with specific marketing and sales tasks.

Here are some examples of how HubSpot has grown its traffic with its side tools:

1.Website Grader

Website Grader is a free tool that analyzes a website’s performance and provides a report that includes information on website speed, SEO, mobile responsiveness, and security. The tool has been hugely popular, with over 4 million websites analyzed since its launch in 2007. Website Grader has been an effective way for HubSpot to attract new users who may not have been familiar with the HubSpot brand.

2. Marketing Grader

Similar to Website Grader, Marketing Grader is a free tool that analyzes a company’s marketing efforts and provides a report that includes information on SEO, blogging, social media, and lead generation. The tool has been used by over 4 million businesses since it was launched in 2012. Marketing Grader has helped HubSpot to increase its brand awareness and attract new users who are looking for ways to improve their marketing efforts.

3. Sales Grader

Sales Grader is a free tool that analyzes a company’s sales efforts and provides a report that includes information on sales productivity, sales enablement, and sales effectiveness. The tool has been used by over 100,000 businesses since it was launched in 2013. Sales Grader has helped HubSpot to position itself as a leader in the sales software market and attract new users who are looking for ways to improve their sales processes.

4. Blog Topic Generator

Blog Topic Generator is a free tool that helps users come up with ideas for blog posts. Users enter three keywords related to their industry or topic, and the tool generates a list of five blog post titles. The tool has been used by over 5 million businesses since it was launched in 2014. Blog Topic Generator has helped HubSpot to attract new users who are looking for ways to improve their content marketing efforts.

5. Social Media Calendar

Social Media Calendar is a free tool that helps users plan and schedule their social media posts. Users can choose from a variety of templates and customize them to fit their needs. The tool has been used by over 1 million businesses since it was launched in 2016. Social Media Calendar has helped HubSpot to position itself as a leader in the social media marketing market and attract new users who are looking for ways to improve their social media strategy.

In conclusion, HubSpot has been successful in growing its traffic with its side tools. By providing valuable tools that help businesses with specific marketing and sales tasks, HubSpot has been able to attract new users and increase its brand awareness. HubSpot’s side tools are a great example of how providing value to users can be an effective way to grow traffic and build a brand.

You can check growthaq.app a marketplace where you can buy & sell micro-apps and tools based on relevance in a niche, not MRR.

About me

My name is Ilie Andrei, and I am very passionate about building tech products and streamlining the process of developing and validating ideas. I am founded INNTECH — a web & mobile development company focused on MVP Development and building micro-apps.