I have two businesses currently and one is completely on emailo amreting. After having some success now I am also starting to collect emails for my second business. These three year has taught me that email marketing is still relevant!

Your personal history with email (e.g., filtering, archiving, swiping left, flagging as spam, etc.) could make you think that email marketing is pointless. Yet, consider the businesses whose emails you eagerly anticipate or whose services you regularly use. Those are the messages you remember receiving and respond to repeatedly.

Some clients, unfortunately, just make a single transaction or click through a single time. Still, both new and returning customers are eager to participate in your email campaigns and stay in touch with you. This could be due to a genuine interest in your content or a desire to take advantage of any special offers you may have. Let’s be honest: who wouldn’t appreciate a discount of 15% on the brand new blender they’re about to buy?

This essay will explain not just why an email marketing plan is essential in 2023, but also why email marketing continues to be an effective tactic.

1) Establish Trustworthiness

When dealing with a business transaction, people prefer to deal with someone they already know, like, and trust. Email allows you to establish trust with your target audience by sending them useful and informative articles.

2) Increase sales

Having a dedicated customer base will free you to experiment with new sales strategies all through the year. Because of this, Allegria Spa in Colorado, which serves both locals and tourists, has seen a significant increase in its customer base and revenue.

3) Boost your connections

Having an efficient method of reaching out to the people that matter most to your company is crucial if you want to cultivate lasting relationships with them. By sending out emails, you can keep customers interested in your company both during peak business periods and in between.

4) Figure out what works

The success of your emails can be measured with the help of email marketing statistics. With this information at hand, you may improve your marketing strategies while also catering to your clientele’s specific wants and desires.

5) Incorporate all devices for maximum exposure

Email marketing is one of the best methods to assist a business capitalise on the rising popularity of mobile technology, as roughly two-thirds of all emails are opened on a mobile device.

6) Profession-appropriate Attire

Not only are email templates simple to employ, but they are also crafted to ensure that you present yourself in the most professional light possible upon delivery to the inbox of your intended recipient. Each template is fully editable, allowing you to add your own content and brand elements like a logo and colour scheme.

7) Quickly see results

Every appointment, order, or sale matters when you’re running a small business. Email allows you to quickly and simply monitor the success of your various marketing initiatives.

8) Create potential new clients

You can’t expect every person who signs up for your email list to immediately buy anything or subscribe to your service. By using email, you may quickly grab the attention of new visitors and keep them engaged with useful and interesting messages over time.

9) Market Your Services

Maintaining customers’ interest throughout the year, even when they aren’t actively seeking services, is a significant problem for service-based organisations. The benefit of email is that it allows you to maintain your client’s interest without bombarding them with messages.

10) Draw in fresh customers

Sharing your newsletters and announcements on your personal social networks can attract new customers in addition to reaching out to those already on your email list.