Digital marketing is the component of marketing that uses the Internet and online based digital…

Digital marketing, or online marketing, refers to marketing activities targeting consumers using digital channels. The digital marketing definition includes all online marketing tactics implemented through digital channels to achieve business and marketing goals.

• Social media marketing: Social media marketing helps companies increase brand awareness, engage with customers, and direct traffic to the company website.
• Content marketing: Content marketing helps attract, nurture, inform, and entertain potential customers to earn their trust and loyalty.
• Search engine optimization: Search engine optimization (SEO) increases a website’s visibility in search results, bringing in more traffic and conversation.
• Email marketing: Email marketing is one of the best way to attract and nurture new and existing customers.
• Video marketing: YouTube alone reached aged 18–49 than any cable network. Video marketing is an increasingly popular digital marketing channel to provide content that engages customers and ranks high on search engine pages.
• Mobile marketing: Mobile marketing includes mobile banner ads, SMS messaging, push notifications, in-app ads, QR codes, and more.
• Influencer marketing: Influencer marketing entails sponsoring influencers to promote a brand and increase the reach of your product message.
• Partnerships and affiliate marketing: In partnerships and affiliate marketing, you come to an agreement with a software or service provider and share/earn commission for selling and attracting new customers.
• Search engine marketing: Search engine marketing, e.g., Google pay-per-click ads, is an online advertising model used to drive traffic to websites and sales pages.

A practical way to improve your skills in digital marketing is by learning from successful digital marketing examples. While it’s not advisable to copy and paste another company’s methods, you can combine many ideas to create a unique strategy for your business.

Below are three digital marketing examples: Uber, netflix,Dollar Shave Club.

Using the digital marketing examples and tips shared above, you’re well on your way to creating successful digital marketing plans and campaigns that bring your organization closer to achieving its goals.