Social Media Strategy Is Important!, Here 3 Things You Need To Know
Social Media Strategy is a step that is really important for a Brand Owner or Business. Recognizing and creating understanding before you are losing your target users.
1. Social Media Marketing Funnel
The marketing funnel and the customer journey are similar, which means this is the process of recognizing a product that customers never know before, but time by time customers will be aware, consider, buy it, and become a loyal customers.
a. Awareness: Gather people to read the contents, we try to reach as many as we can to new people, new audiences, and our potential customers. Example: Halodoc uses educational content about health care to build awareness of the audience on Instagram, Twitter, and TikTok.
b. Consideration: Gather people to interact with the content, consisting of likes, comments, share, save, tag, etc. Example: Halodoc uses interactional content posts such as games, quizzes, and votes to build an engaged audience. Halodoc has “Halo Games” as one of the content pillars also content engagement, and posting 1x/per week. That content mostly interacts with comments.
c. Conversion: Gather people to buy the products offered, at this point types of content are hard selling, trusted and the customers will buy it. Example: Halodoc uses hard-selling content on Instagram and Facebook story, such as informing the key messages promo by a link and inviting the audience to buy it through the link.
d. Loyalty: Gather people who bought it to repurchase or review. Example: In this point, Halodoc has uncontrol content, because it is from external factors and created content, such as a patient reviewing and sharing their experience and thought on social media all about Halodoc, doing repurchase order, and mentioning people.
e. Advocacy: Gather people who bought it to recommend the product to their family and friends. Example: At this point, the loyal customer will easily give other people recommendations. The way they satisfy with the product, service, doctor, or price and they will mention it. It is the same as the previous funnel, which is uncontrol content, but we can monitor all of that.
2. Social Media Goal (SMART)
a. Specific: Make your goals specific and narrow for more effective planning. You need to set up the objective clearly and the process to achieve the goals. Example: Increase Brand Awareness on Instagram
b. Measurable: Define what evidence will prove you making progress and re-evaluate when necessary. After that, set the number of your goals such as the total of followers, reach, engagement, conversion, customers, product, etc. Example: Instagram followers increase by 10% from the current total followers
c. Attainable/Achievable: Make sure you can reasonably accomplish your goal within a certain timeframe. Based on historical data, we will achieve the goals in the future or no?. Make sure all your goals will achieve. Another example such we get 10K followers for 3 months, and after that compared to the previous period it is higher or lower than before. At this point, we need to think rationally. Example: Daily posting: 1 IG Feed, 4 IG story, weekly activities: IG Live, IG Reels, Influencer Micro, and boosting ads
d. Relevant: Your goals should align with your values and long-term objectives. Please make sure the company goals, if it is aligned thaw would be a perfect combination to achieve the goals. Example: To help Brands to Top Of Mind by having the most followers among all competitors.
e. Time-Based: Set a realistic ambitious prioritization and motivation. You need to set and arrange the specific time limit, and then we will have an urgency factor to finish it. In the end, we have a conclusion is it works or not. Example: Q3 2023: July — September (3 months)
3. Social Media Customer
a. Understand your customer journey, It is very important to understand your current and potential audience journey on digital and social media platforms before they decide to transact and buy your product or service.
b. When we know our audience to transact on e-commerce, website, or direct chat on WhatsApp, we can prepare each platform with a better experience.
c. Target audience persona
d. Target audience mapping
Source:
Nindya, Putri. “Social Media Introduction”. Access date: March 14th, 2023. MySkill E-Learning.
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I am a Digital Marketing and Sales enthusiast. Currently interested and specializing in Social Media Specialist, and interested in working in Media & Entertainment, Education, Telecommunications, Customer Goods, manufacturing, Food & Beverage, Service, and FMGD.
Muhammad Rajib Abdul Ghani
Digital Marketing and Sales enthusiast
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