How to Use Twitter Advanced Search

Twitter advanced search can help your business with competitive research, market analysis, and lead generation. It’s an excellent tool for narrowing down your searches to get the result you want while analyzing your target audience’s preferences.

With some tried and tested social media strategies, you can use Twitter’s advanced search option to find qualified leads more likely to convert.

Keep reading to learn more about advanced search on Twitter! Here’s what you’ll find on this page:

And if you’re looking for more helpful tips and tricks for marketing your business on Twitter, subscribe to Revenue Weekly!

What is Twitter’s advanced search?

Twitter has two primary searches — a general search feature and an advanced search feature. The advanced search feature lets you filter search results based on people, date ranges, and more. Using Twitter’s advanced search feature, you can use your data to tailor your marketing activities and find specific tweets.

How to access Twitter advanced search

To use Twitter’s advanced search option, follow these steps on desktop:

1. Enter your search into Twitter’s search bar
2. Click the three-dotted line next to the search bar
3. Select Advanced Search
4. Enter information in the fields of your choice
5. Click Search

From there, you will see narrowed results that match your filters. You can change your search query at any time.

7 effective ways to use Twitter advanced search

Wondering how you can put this search feature to good use to improve your social media strategy? Here are seven effective ways to use Twitter advanced search to level-up your social media campaign:

1. Monitor mentions of your brand
2. Keep on top of trends
3. Identify your most popular tweets
4. Provide customer service
5. Keep tabs on competitors
6. Research locations
7. Promote your products or services

1. Monitor mentions of your brand

One of the most effective uses of Twitter’s advanced search feature is to monitor mentions of your brand.

Search for your brand’s name in the search bar and see what people and businesses have to say about your company and products or services. Not only can use this feature to gather feedback, but you can also use it to reply to comments and questions.

2. Keep on top of trends

You can also use advanced search to research popular trends on the platform and see what everyone is talking about.

For example, you can search for popular tweets for a topic about a celebrity or event, like the Grammys.

This is helpful for understanding why a topic is trending and what’s making everyone talk about it.

3. Identify your most popular tweets

An easy way to track your best performing tweets is to try searching for them. For example, you can search for posts with 100 likes to find your most popular tweets.

When you identify what performs the best, you can work on incorporating it more in your social media strategy for better results in the future.

4. Provide customer service

Using the advanced search feature to monitor mentions of your brand can help you improve your customer service and offer solutions to your customers.

Use this feature to identify any problems or issues your customers have and offer them solutions that improve their experience.

5. Keep tabs on competitors

Search tools like this one are useful for finding companies that offer similar products are services to your business.

When you identify these competitors, you can monitor their Twitter profile and content to gather insights on how you can stay ahead.

6. Research locations

Wondering how many people are interested in your products or services in a specific location? Use the advanced search feature!

By finding locations of your target audience, you can begin to target more people in those regions and cities in your ad campaigns and messaging to expand your reach and earn more customers!

7. Promote your products or services

Many people use social media platforms like Twitter to find the best services or products for their needs and often use the platform to ask for recommendations from their followers, friends and family.

Try out different search terms and look for phrases like “looking for recommendations” to find people who are looking for your products or services. Once you’ve found them, you can recommend your brand as a solution.

Why use Twitter advanced search?

Twitter’s advanced search bar makes it easy to fine-tune your query, resulting in more pertinent information. To make Twitter an effective tool, you can structure your searches based on exact dates, location, accounts, languages, and phrases.

Using this advanced search can help you:

• See who’s tweeting about you and when
• Find influencers that tweet about your products or services
• See how events resonate with your audience
• And more

How can Twitter advanced search help with marketing?

Twitter’s social ecosystem can help grow your business in powerful ways. Twitter advanced search can help you:

• Research competitors
• Engage with audiences
• Discover consumer needs
• See what people say about your brand
• And more

One of the biggest perks of using Twitter’s advanced search option is connecting with influencers in your industry. Use the hashtag feature to find industry faces, narrow it to those with a genuine following, and highlight your company’s message to consumers.

By implementing social media marketing strategies, you can leverage Twitter’s advanced search option to:

• Develop a relationship with potential customers
• Understand user sentiment
• Reach your local market
• Research competitors
• Get to know your industry’s prominent names

7 search topics for your social media strategy

Use Twitter’s advanced search option icon to research the following factors:

1. Retweets
2. Specific keywords
3. Questions
4. Negative tweets
5. Positive tweets
6. People by location
7. Specific languages

1. Retweets

Discover what ideas are circulating the Internet and what’s popular on Twitter when searching for retweets. You can discover patterns to craft content that leads to more retweets.

2. Specific keywords

You can filter out the number of keywords in your search using the Twitter advanced search. You can see who’s tweeting the exact keywords of interest to your business. It’s a great way to see what people say while using your keywords.

3. Questions

Answering customers’ questions on Twitter is one of the best ways to build client relationships. Some people may ask you questions about your products, services, or competitors, and you can be the one to provide a helpful and detailed answer by doing and advanced search and finding questions.

4. Negative tweets

Learn where your competitors fall short by searching for negative tweets. By figuring out what customers in your niche want and don’t want, you can become the solution while helping them find the products and advice they need.

5. Positive tweets

You can find followers who are likely to react positively to your tweets by searching for people who engage with other thought leaders on social media. Search for people who respond positively to other industry names — they will be more likely to respond positively to your brand.

6. People by location

If you own a retail store or restaurant, you can use Twitter advanced search to filter people by location and discover potential customers.

7. Specific languages

Searching for a specific language helps you focus on people who will understand your messages and your brand. Consumers are more likely to buy your products or invest in your brand if they speak the same language as you. You can quickly narrow your search and save yourself time.

Twitter advanced search frequently asked questions (FAQs)

Find the answers to common questions in our Twitter advanced search FAQs below.

How do I access advanced search on Twitter?

Navigate to www.twitter.com on your desktop. Enter your search into the search bar at the top center of the page. Click Advanced Search under the Search Filters at the upper right of the results page, or click More Options and then Advanced Search.

Why is Twitter advanced search not showing all the results?

Twitter filters search results to show quality tweets and accounts. As a result, any material or account that jeopardizes this search quality or creates a bad user experience will not be shown in the search results.

Can you use Twitter advanced search on mobile?

No. Currently, the advanced search feature is only available on desktop.

How do I find an account’s most popular tweets?

To use the advanced search feature to find an account’s most popular tweets, use the codes “min_retweets:” and “min_faves:”.

74% of people use social media when making a purchasing decision.

Make their decision easy with a stellar social media presence. See how your brand can level up by requesting a no-obligation proposal today.

One of our experts will be in touch within 24 hours!

Boost your Twitter marketing efforts with WebFX 

Twitter advanced search helps you analyze your competitor’s progress, research your market, and improve your geotargeting.

Ready to leverage Twitter and other social media platforms to generate leads for your business? With WebFX’s digital marketing team, you can market your products across various digital sales channels.

We’ll help your business impact the metrics that matter, from traffic to earnings. Contact us online to learn how our social media services can elevate your brand or chat with one of our experts by calling 888-601-5359!

Adblock test (Why?)