What is Digital Marketing

Digital marketing refers to the use of digital channels, such as search engines, social media platforms, email, mobile devices, and other digital platforms, to promote a product, service, or brand. It involves creating and sharing digital content that is designed to engage and influence potential customers, build brand awareness, and drive website traffic and sales.

Digital marketing includes a wide range of tactics, such as search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing, email marketing, and mobile marketing. The goal of digital marketing is to reach a targeted audience through various digital channels and convert them into customers or clients.