Planning for Digital Dealer Tampa

Spring is here and it’s time to start thinking about your game plan for Digital Dealer Tampa. Between the kickoff party, actionable sessions, expo hall exploration, networking activities, and receptions, there are so many ways you can spend your time.  

When figuring out your ideal schedule for Digital Dealer, take time to assess your business goals and priorities. Then identify the knowledge gaps that could be preventing growth.

Conference Tracks

Digital Dealer has introduced new conference tracks to help attendees choose sessions that align with their goals for the conference.

• Emerging Trends & Opportunities: Interested in learning about cutting-edge tech, innovative approaches, emerging trends, and best practices? The Emerging Trends & Opportunities track might be right for you. Sessions will cover topics like artificial intelligence, Metaverse, VR, electric vehicles, data and analytics, SEO and SEM, social media, and video.
• Experience, Culture, & Retention: Learn new strategies for improving your processes and building and leading a loyal team of top performers. Get tips on successfully integrating technologies to drive efficiency, profitability, and new and repeat business in sales and service. Sessions in this track will discuss talent management, culture, retention, reputation & loyalty, and more.
• Omnichannel: Improve your strategies and processes to optimize touchpoints and move customers further down the funnel to drive traffic and yield a greater ROI. Sessions will cover video marketing, advertising metrics and reporting, local SEO, pay-per-click advertising, omnichannel strategy, audience targeting and engagement, and social media.
• Retailing & Merchandising: Boost new and used vehicle sales and service with effective strategies, process optimizations, and best practices. This includes merchandising inventory, perfecting communication, developing and building a top-performing sales team, and providing the best overall experience in your sales or service process.

Session Types

With a variety of engaging and participatory session types, you don’t have to worry about having a dull couple of days in Tampa. I recommend participating in as many different types of sessions as possible to acquire a broad depth of knowledge.

• Hosted Dealer: Available to select dealership attendees, this new session type offers quick 1:1 meetings with a variety of vendors in a reverse-expo-style format.
• Talks and Fireside Chats: Participate in 20-minute, small-group exchanges throughout the conference. 
• Digital Dealer Labs: These interactive 90-minute sessions include a mix of small-group roundtable discussions, workbook-style exercises, expert insights, and tactical training for direct application.
• Exchanges: Take part in 90-minute sessions for exchanging ideas, discussing best practices, and sharing your current challenges and successes.
• Digital Dealer Mastermind: Exclusively for dealership executives, owners, GMs, GSMs, and OEMs, this session is a chance to connect and learn from fellow dealers.
• Deep Dives: Explore topics in-depth during 90-minute deep dives that take you from core fundamentals to more advanced strategies and approaches.

See You in Tampa

Don’t forget to swing by Adpearance booth #113 in the expo hall. Say hello, enter our raffles, and gain custom insights into how your dealership can generate more high-quality leads

Can’t make it to Digital Dealer Tampa? Reach out for a free digital analysis to get an in-depth look into where your advertising currently stands and where you have opportunities to improve.

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