Wednesday, April 05, 2023

In this Week’s News 📰, Google has launched an Ads Transparency Center, a two-tiered system is being explored to overcome conflicting agendas in digital advertising, and Meta has rolled out AI-driven brand safety and verification tools, revolutionizing the digital advertising landscape.

Google Launches New ‘Ads Transparency Center’ to Share Info on Campaigns

Brief

• If you’re interested in gaining more insight into the ads being run across Google’s apps, you’ll be pleased to know that Google has launched a new Ads Transparency Center. The center offers transparency on campaigns and provides details on organizations running them. You can search ads by topic, advertiser or website, and filter the listings by region. The center will also let you know when each campaign was run, and the ad format/s used. It could be a useful research tool for digital marketers, who can see how competitors are using Google ads to promote their business. Additionally, users will be able to block or report any ads that they find offensive. The Ads Transparency Center will be available via any ad by tapping on the three dots menu, and via My Ad Center. Google says that the center will roll out globally over the coming weeks.

👉🏼 Read the full article from Social Media Today

Two-Tiered System Could Help Digital Advertising Overcome Conflicting Agendas

Brief

• You can enhance digital advertising’s growth and overcome conflicting agendas by creating a two-tiered system. Media owners should differentiate themselves to maximize their value to readers and advertisers, and enough top-tier publishers should commit to it. The two-tiered system will have a brand-safe, reputable media-walled garden of standards built on the refusal by media owners to decouple and devalue their assets. The remaining medium- and long-tail publishers can receive external help to create a “Tier 2” open marketplace, built on contextual targeting and aggregated, anonymized data, prioritizing transparency and accountability. This would remove programmatic advertising’s existing clash of agendas, reprioritize the distribution of value, and protect the revenues of media owners and the budgets of advertisers while helping ad tech reposition itself.

👉🏼 Read the full article from Ad Exchanger

Meta rolls out AI-driven brand safety and verification tools

Brief

• Meta has launched new AI-driven brand safety and verification tools for advertisers on Facebook and Instagram. The tools use an AI review system to classify text, photo, and video content to give advertisers more control over their ad placement. The tools allow advertisers to define content preference levels with high, medium, and low-risk categories based on Global Alliance for Responsible Media’s suitability framework. Meta has also partnered with Zefr to develop an AI-powered tool that evaluates the context in which ads appear on Facebook feeds. The new tools aim to provide more transparency, control, and oversight to advertisers.

👉🏼 Read the full article from Marketing Dive

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