Almost everyone struggles to stand out.

People think it’s all about finding your niche.

That’s part of it, but the real secret is something few understand.

“Niche 101”

Niche is a 2 sided-coin:

1 side is THEM.

The other side is YOU.

THEM:

Start with the big three:

• Health
• Wealth
• Relationships

Then, niche down 3 times based on where you have “before and after” credibility.

For example:

I lost nearly 70 lbs with the slow-carb diet.

So niching down three times looks like this: Health > Weight loss > Slow Carb Diet > Slow Carb Diet for men over 40 who want to lose belly fat.

YOU:

Clarify your “what for whom.”

• Where do you already have credibility?

• Who is already looking for you?

• What’s the 1 big problem?

DM me to get “The Dilbert Secret,” a Google Doc that guides you to find and articulate your “what for whom.”

The rest is synthesizing and testing.

Now, the Big Secret no one else tells you.

“Offer a different path.”

The best positioning is based on either a false belief or a missing piece that’s keeping your client stuck or stopped. Your goal is to offer a different path to what you’re clients ultimately want.

For example:

People want to be more productive. Everyone else offers conventional coaching, an online course, or an app — all of which add to the problem.

What I offer is an “accountability sprint” where clients meet with a coach every day for 15 minutes for 21 days.

Result: Focus, speed, done.

The goal they want, a different path.

NEW: Science-backed “accountability sprints.” Get high-ROI & secret products done. 15/1/21 method. Begin with a 15-minute, risk-free focus call to sync up and see how this can work for you.