What is Marketing?

Marketing is the process used to reach the intended clients with a product or service. The products and services sales funnel is expanded. The worth of the goods and services is also increased. No firm or organization can succeed in today’s market without implementing the right marketing plan.

DEFINITION OF THE MARKETING

Marketing is the practice of promoting goods and services using electronic or other media. It aids in reaching specified, relevant, and targeted audiences. There are numerous procedures, plans of action, and organizational frameworks for marketing goods and services. The Porter 5 factor model, positioning, positioning, digital marketing, marketing mix, 4C of marketing, affiliate marketing, marketing research, and the factors are all part of marketing management. It also covers the 4p’s and 7p’s of marketing, marketing segmentation, B2B, B2C, C2B, and D2C marketing.

CLASSIFICATION OF MARKETING

There are mainly two types of marketing:

• Online or Digital Marketing
• Offline Marketing

STRATEGIES OF MARKETING

· 7p’s of Marketing

· PEST ANALYSIS

· SWOT ANALYSIS

· Porter Framework

Conclusion

The importance of marketing to the enterprise cannot be overstated. No businessman in the modern era can reach their intended clients without marketing. If business owners don’t use various marketing tactics, they won’t be able to accomplish their objectives. Therefore, you should use both online and offline marketing to expand your firm and increase profits.