10 Powerful Email Marketing Tips To Sell Your High-Ticket Coaching Offers/Courses Effortlessly —…

By Digital Marketing 23/04/2023 Articles, digital-marketing, email marketing, email marketing tips, Marketing, marketing-strategies 0 Comments

In the last post, you read about the 5 powerful email marketing tips.

Below are the next 5 tips:

Tip #6. Master sales

Marketing brings people to the door, and sales bring them inside and make them stay.

If there’s one skill that can’t afford to not learn is the skill of selling (sales).

You’ll thank yourself for mastering sales. It’s one of the most important skills in the world. If you know this well, you’ll never run out of clients.

You can have the best product in the world but if you don’t know how to sell it then you are not going to make it.

There are 3 core components of sales and you can use your emails to implement them.

Component #1 — Rapport-building: The first thing that you need to do is to establish a solid relationship with your email audience. You can do this by sharing your personal stories, informational content, inspirational content

Component #2 — Standing out: Once you build the rapport, you need to focus on showing them that you and your program are different from the rest of the options that they have. You need to build enough desire for your program amongst them.

Component #3 — Convincing: This is all about clearing their objections and showing them that your program is all they need to solve their problem.

Tip #7. Build funnels

Email is like the spinal cord of a funnel.

Whenever you build a funnel never exclude email from it otherwise your work would be half done.

Below are the 3 main funnels that you should use in your business

Lead generation funnel: In this funnel, you’ll use your lead magnet to attract the leads and email sequence to nurture them and turn them into your clients
Application funnel: When you are selling a high-ticket offer/program (4/5/6 figures), you would need an application funnel. Your prospects need to fill out an application and book the call (or even just a DM chat). This funnel should be integrated with your lead generation funnel and include a series of emails to convince people to purchase your offer by clearing their objections.
Launch funnel: This is a product launch funnel. It can either be in live or evergreen mode. This comprises 3 phases — pre-launch, launch, and post-launch.

There are other 2 types of unconventional funnels that you can use:

Social funnel — This funnel involves making use of your social media channels to grow your list. You would need an optimized social media profile, content, and lead magnet.
Group funnel — This funnel involves making use of online communities to grow your list. These communities can either be yours or the one you are a member of.

Tip #8. Leverage automations

Most people jump into online business because of the passive income stuff.

Without automations, it would be impossible.

Email automation can make your selling process passive and effortless.

Here are 5 kinds of automations that you can leverage:

Welcome sequence: These are a series of emails that are sent when a new subscriber joins your list.
Lead nurture sequence: These are a series of emails that are sent when someone opts into your lead magnet.
Abandonment sequence: These emails are sent when someone leaves the cart without buying or leaves the sales page without reaching the cart.
Reengagement sequence: These emails are sent to those who haven’t engaged with your emails for a while.
Post-purchase sequence: These emails are sent after someone makes a purchase.

Tip #9. Build a Growth loop

You must already have some idea about funnels but there’s something new that’s attracting lots of attention (especially in the startup world) — it’s a growth loop.

The growth loop is a system that starts with acquiring users and then keeping them engaged by providing value.

You can leverage growth loops in your coaching/creator business. And, you can very easily build a growth loop using your email channel.

So, how can you build one?

Create binge-worthy training (series of small video or text guides) that keeps that hooked to your content for a long period of time and make them open & engage with your emails almost daily.
Use referral marketing tools (such as viral loops) to use your current email subscribers to bring more subscribers. These tools let you add gifts as rewards for your subscribers who complete a particular referral milestone.

Building a growth loop will help you to not only attract more audience but also evergreen enrollments for your high-ticket offers/programs.

Tip #10. Improve deliverability

All your efforts would be wasted if your emails are not getting delivered properly — in the primary tab. (If your emails are landing in the promotion tab then it’s not entirely bad but landing in the primary inbox would lead to a better reputation and higher conversions-open rates, click-through rates, and sales.)

If you want your emails to prevent from landing in the spam, you would need to:

Use a reputable email service provider (ESP): Choosing a reputable ESP ensures that your emails are sent from a trusted source, which can improve deliverability. Look for ESPs that have strong email deliverability rates and anti-spam policies.
Build a quality email list: Make sure your email list is made up of people who have opted in to receive your emails. Avoid buying email lists, as this can lead to a high bounce rate and damage your sender’s reputation.
Monitor and manage your sender reputation: Your sender reputation is based on factors such as your email engagement rates and the number of complaints or bounces. Monitor your sender reputation regularly and take steps to improve it if it’s low.
Check the authentication of your emails: Authentication helps mail servers verify sent emails to avoid spoofing. Use DKIM, SPF, and DMARC authentication.
Segment your email list: Segmenting your email list allows you to send more targeted and relevant emails to your subscribers. This can improve engagement rates and help to improve deliverability.
Use double opt-in: Double opt-in requires subscribers to confirm their email address before being added to your list. This can help to ensure that you have accurate and engaged subscribers, which can improve deliverability. Also, ask your subscribers to add your email address to their contact list.
Avoid spam trigger words and phrases: Words and phrases such as “free,” “limited time offer,” and “act now” can trigger spam filters. Avoid using these in your subject lines and email content.