Don’t Hit ‘Publish’ Without Reading This!

สวัสดี (S̄wạs̄dī- Hello in Thai)

Creating a digital marketing strategy is a complex process that requires careful planning and consideration. As a potential client, if you’re thinking of diving into the world of digital marketing, there are a few things you should know before you start. 
In this blog post, we’ll cover the top five things that you should know before creating a digital marketing strategy. By understanding these important components, you can create a successful digital marketing strategy and achieve your desired outcomes.

Understand the Target Audience: The first and foremost thing you should understand is your target audience. Knowing who your customers are and what they want is critical to creating a successful digital marketing strategy. According to a survey conducted by HubSpot, 43% of marketers say that understanding their target audience’s pain points is the most critical aspect of their digital marketing efforts.

Set Clear Goals and Objectives: You need to set clear goals and objectives before developing a digital marketing strategy. Setting goals and objectives can help you measure your digital marketing performance and ensure that you are on track to achieve your desired outcomes. According to a report by the Content Marketing Institute, 81% of B2B marketers say that setting goals is a critical component of their content marketing success.

Use Multiple Channels: A multi-channel approach can help you reach your target audience more effectively. According to a report by the Pew Research Center, 81% of Americans use social media, and 74% use YouTube. By using multiple channels, you can increase your reach and engagement with your target audience.

So, don’t just rely on one platform to get your message across. Be sure to explore different channels that are popular among your target audience, and create a strategy that allows you to reach them wherever they are. Whether it’s social media, email, SMS, or other channels, the key is to find the right mix that will help you achieve your marketing goals.

Focus on Content: Content is king when it comes to digital marketing. You should focus on creating high-quality, relevant, and engaging content to attract and retain your target audience. Don’t just create content for the sake of it. Make sure it’s something that your audience will find valuable and make them want to engage with. This could be anything from blog posts, videos, podcasts, infographics, or social media posts. Sky is the limit when it comes to content. The goal should be to create content that resonates with your audience and that helps them solve their problems or achieve their goals. According to a report by HubSpot, companies that blog generate 55% more website visitors and 97% more inbound links than those that don’t.

Measure and Analyze Results: The final important thing you should know before developing a digital marketing strategy is to measure and analyze the results regularly. Measuring and analyzing results can help you identify areas of improvement and optimize your digital marketing efforts in a way that will help you get the highest Return on Investment. According to a report by Smart Insights, 42% of companies don’t track their digital marketing ROI.

A bonus learning and this is in general the pinnacle and most important point for any marketing campaign (and one of my favorites)…

Create Curiosity: Always leave the audience with them wanting to know more about your brand. This increases engagement and interest in your brand or product. By piquing the audience’s curiosity and leaving them with unanswered questions, you create a sense of anticipation and excitement that can encourage them to seek out more information and engage further with your brand. Leaving the audience wanting more can also create a sense of exclusivity and scarcity.

These critical components can help you create a successful digital marketing strategy and achieve your desired outcomes in the most effective way possible. They will also help you gain the highest value for your buck (or in other terms, Return on Investment).

-Ps.

This blog was edited by Eva Khanpara