Verbal Identity is Not an Expense

Verbal identity is an investment.
Gone are the days when all it took to sell your brand were colors, fonts, and logos.
Now, communication in marketing has become a two-way street between brands and customers. For this reason, your brand must articulate itself properly.

Verbal Identity shapes the way the world hears your brand. Taking all the visuals away, who is your brand?

It’s a descriptive framework that ensures that your brand language is carried out in a way that impacts your brand in a positive light. This way, your brand is distinguished from others.
Furthermore, it also informs the internal language used by your brand.

Your mindset must change if you still see verbal Identity as an expense.
Without a verbal identity, your brand communication will be incoherent. Incoherent communication fails to express your brand’s core values, mission, and value proposition.

Also, your communication becomes inconsistent across all brand touchpoints, making your message get lost in the jumble.

Verbal Identity is the tape that holds all of your brand communications together.
See it as the tar needed for your brand communication to run smoothly in the long run.